Writing articles is not that difficult as long as you have good command over the topic and know your audience. Anybody can write a blog post — yes, anybody — but writing a quality & effective blog post requires some refining. A good blog post has to be unique, engaging and well written. If the content is engaging and informative and well written, sit back and prepare for the next article. Mean while you will see a lot of organic traffic, audience engagement and people subscribing to your niche blog.
In this article, I have almost covered each and every aspects of writing an effective and highly engaging blog post. Here are they:
Keys to Writing a Super Effective Blog Post
1. Make a Wire Frame
Wireframing is very important for the structure of your article. Here are steps to creating a wireframe for your blog post:
- Pick a topic.
- Do Keyword Research and pick a suitable title.
- Include images and infographics to your post.
- Write key points for your post and make the best one come first.
- Write a first paragraph that explains both the piece and story.
- Now start writing about the each key points.
- Include examples wherever possible.
- Give an actionable call to action or takeaways.
- Wrap up the post.
2. Understand your audience
The key is to understand your targeted audience first before you start writing. Identify or ask your audience about what they want to read. What will resonate with them? This is where creating your audience persona comes in handy.
Now the question starts how to understand audience?
Follow these tips below:
2(a). Interview People In Your Potential Readership Zone
Start interviewing people you know. Ask them what interest them the most, and what they want to read about. Collect information, stats, prepare notes, make wireframe and start writing.
2(b). Research Your Audience Through Social Channels
People are so much engaged on social media websites nowadays. There are plenty of good options that allow you to easily understand your audience. Your Social profile like Facebook, Twitter, LinkedIn, and a Facebook page can be a great asset to help you to identify the interest of your audience. Posts with most engagements (likes, comments, tweets, views or reach) certainly the interest area of your audience.
2(c). Study your Google Analytics Account
This is one of my favourite method of identifying what my audience love to read about. Go to your Google Analytics account and find which post got high traffic. Prepare a list of those topics along with the amount of traffic it received. Write more on topics which got high traffic while consider minimising topics that had low or no traffic.
2(d). Read Blog Comments And Respond To Them
More the comments you get more the people are interested in that particular topic. Consider navigating through the comment section and on your blog, you will get a clear idea how your post is performing. You might find comments your audience demanding for content on the particular topic. Write the on the relevant topic and inform them about the content.
Consider replying to each and every individual commenting on your blog post. You can ask them what interests them the most and what they would like to read on. Prepare post on a solution to their problems.
2(e). Create Polls and Surveys
Using polls and surveys lets you know who is reading and who might be reading. You can get detailed information like their ages, genders, demographics, interests, and occupations. You learn how to tailor your work when you know who is reading.
3. Use Conversational Writing Style
Conversational writing style means writing the way you would speak. The conversational writing style makes your user feel as if you are talking WITH them — NOT talking AT him.
Many people believe that writing conversational style of content requires you to record your voice and then typing out in form of text. But when you look at the full transcript of an interview, you will find lots of grammar mistakes, and sentences that have not been finished.
So, writing conversational content does not mean that you write as you talk. Instead, you can edit your text so it does not sound like writing.
4. Be clear and concise
Make sure that you get your message spread across your readers in the clearest way possible. Sometimes, a short, precise sentence is enough to grab the attention of the reader and make an impression.
Many of us believe that the effective blog post should be at least 500 words long and many of the websites prefer to write about 1000 to 2000 (or even 3000) words to convey their message in the post but at the same time remember that your article does not get too long to be boring, but long enough to be factual.
5. Use Images & Infographics
Choose eye-catching photos and infographics. It is more likely that people will like, comment and share.
Images for an effective blog post are important for many reasons. Images and infographics illustrate important points to your readers and encourage people to share a post.
6. Use examples
Using example for your blog post is the key to explaining about your content. Bring real life examples in your articles. If you are explaining a complicated topic, simplify it with things like case studies and stories.
7. Insert a call-to-action (CTA) at the end.
At the end of every blog post, you should have a Call-To-Action. This will help your audience to take action. Tell your user what you want them to do next. You can ask them to take the following actions:
- Share post on social media
- Subscribe to your blog newsletter
- eBook Download
- register for a webinar
- Read more such posts etc.
Call-To-Action have always been beneficial for the Internet Marketers. Your visitors read your blog post, subscribe to your newsletter, and become your regular reader. In an another case they click on the Call-To-Action, and eventually, you generate a lead for your business.
I hope you will find this post useful while writing your next super effective blog post. :)If you like this post, share it on social media and do put your views in the comment section below.
If you like this post, share it on social media and do put your views in the comment section below.
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