Today, I am going to discuss the 7 ways to increase social media traffic on website or blog. If you don’t have good quality traffic on your website or blog, you don’t get the desired result. This is one of the main reasons businesses fail online. I have seen many bloggers who don’t have traffic on their website and eventually they give up and quit blogging.
Getting social media traffic on your website is difficult only if you don’t follow the right approach. Getting large traffic to your website is not an overnight process. You must have to have a short-term, mid-term and long-term plans for your blog.
Let’s go step-by-step and first optimize our social media profiles and then we will move to Social Media Marketing(SMM) that includes Twitter, Facebook, Reddit, Digg & StumbleUpon.
To get the best of results, I would first request you to prepare high-quality content before implementing these strategies.
First of all, you need to set-up a twitter profile either a personal or company account. There is no separate way of creating a twitter profile for a company or individual. Once you create the twitter profile, you just need to take care of the following things:
- Put profile picture. If you just create an account and start tweeting people won’t follow you. Research shows that people don’t like to follow those who don’t have a profile picture in their account. If you have a profile picture, people will follow you back and it’s a proven fact.
- Location. Mention where you live or your brand located.
- Bio. Put something interesting in your bio. It should be short and sweet. What you do or what your company is all about.
- Custom About link. There is very little space in the Twitter bio section to write everything about you or your company. So you can place your website or blog’s about page link in the bio section as well. Moreover, you can use a URL shortening service (goo.gl or bit.ly). It will help you shorten the URL and increase character to write in the bio section. The biggest advantage you will have, you would be able to track how many people clicked that link and get the demographic details.
- Put Your Website URL. Enter the URL of your website. You can also place your custom “about link” in this section instead of placing it in the bio section.
Now the question starts, how to get twitter followers?
Follow People In Your Niche
Once you set-up your profile, you need to start adding people. Adding people doesn’t mean blindly following every individual from any niche. It is not going to help you any mean. You need to find the people who are in the same niche you are in or have the same interest as you.
For example, if you have a blog in the tech news niche, you can search for the Twitter handle of Tech Crunch, and Mashable, etc. Then navigate to the followers’ section and start following those people who are following them. Now, when they are going to see your profile, there is a probability that the person will follow you back.
For some reason, people just don’t tweet. The more you tweet, the more traffic you are going to get. If you tweet twice a day, say you get 100 visitors each tweet. If you tweet twice, you get 200 visitors. If you tweet 10 times a day you get 1000 visitors. It’s just simple math. But at the same time, you need to remember that you are not tweeting the same content again and again. People will get bored and that may decline your chance of getting your audience or followers engaged with your tweets. They might also unfollow you.
Scheduling Your Tweets
It is an excellent tool where you can schedule your tweets which are to be posted in the future. Your audience gets involved even while you sleep and eventually you keep getting traffic on your website. This is something you might want to consider as well.
These simple steps will help you to get good quality traffic to your website and will help you get followers in your niche. If you want to know more about how to get twitter followers, you might like these articles:
2(a). Create a Fan Page
Create a Facebook fan page and start inviting your friends to join your Facebook page. Once your friends start joining your page this trend is followed by friends of your friends and there is a probability that you start getting more like on your Facebook page.
2(b). Properly fill out all the information.
The About section of your Page must include an overview of what your business has to offer. Must mention what an advantage a user going to get & don’t forget to link your website to your Facebook page.
2(c). Invite existing contacts to like your Page.
Chances are you already have existing friends, family and customers. If you invite them to like your Facebook page, they willing to connect with your business on Facebook if you simply asked them to like your page.
2(d). Incorporate Facebook into your communication channels no matter they are online or offline.
Making your Facebook Page as discoverable. If you have a website, blog, or email newsletter, use Facebook’s social plugins (especially the Like Button or Like Box) to get people to Like your Page on the spot and without having to head over to www.facebook.com/page_username
2(e). Create valuable content
Valuable content makes valuable visitors. Creating valuable content is the key to. It really comes into play with the kind of content you create and share among your fans, and it really matters a lot the way you interact with them.
2(f). Use Facebook Advertising (paid) to get new likes.
Facebook offers “Page like Ad” which contains a call-to-action to “Like Page,” and that appear in the News Feed as a Page post or as a display ad on the right-hand sidebar. But before proceeding to Facebook Advertising it would be a good idea to have some valuable content on your post or on your website. There are better chances of getting good results if a visitor finds the content valuable.
2(g). Find some high profile in your niche
Find a bunch of high profile in your niche and ask them to become a fan because all their followers will see him becoming your fan so you are going to get even more new and a huge audience. It is really powerful. Literally, overnight you will get hundreds and hundreds of people join your fan page.
2(h). Start Posting
Once you start posting your fans get involved with the post and you get more traffic on your website.
LinkedIn is one of the most popular professional social network on the internet with ~280 million users.
Most of the social network like Facebook are moving to “pay-to-play” system where you need to pay social media platform to reach all of your all followers.
The average Facebook reach was estimated to be only 2.6% in 2015 and it is declining each year.
For Twitter, the second largest social network the average tweet reach is about 10%.
On the other hand, LinkedIn, still has 20% audience reach on LinkedIn updates.
According to LinkedIn Best Social Network.
Update Your LinkedIn Profile
If you haven’t got a LinkedIn account yet, head over to LinkedIn and create your account first and follow these basics before really you start to leverage this platform for your Business.
- Add Profile Picture: Studies show that people don’t like to connect with those who don’t have a profile picture.
- Add Your Skills: Add all the skills that you have.
- Work Experience: List all the businesses you have worked and write a short description of your job profile.
- Website: Enter your website, blog or portfolio URL that can get you quality traffic from LinkedIn.
How to leverage linkedin for website traffic?
Step#1: Create Great Content: Create text-rich engaging content that gets you shares.
Step#2: Find relevant groups: LinkedIn is all about connections and one of the best way you get connected with people by finding what they share your interest. You can use the LinkedIn search function to find groups about your interest or topic. Share relevant useful content in the group and connect with those people.
Step#3: Comment within groups: Start commenting on other people’s post. It is a great way to make yourself stand out and add value to the group. This might also get you in contact with some other people or businesses.
Step#4: Invite, Invite, Invite: Invite more and more people to connect with you. At the same time, stay engaged with your followers and connections.
Step#5: Invite people to follow your website or business page to get the latest update about your business or posts.
Pinterest is highly relevant to social media sites for a variety of industries, including digital agencies, blogs, and e-commerce websites.
Some of the biggest brands like Amazon, Apple and Wal-Mart use Pinterest to drive traffic and increase sales. Just take a look at these astounding facts:
- The life of a pin is one week compared to 90 minutes for Facebook and 24 minutes for Twitter.
- A Pinterest pin is 100 times more spreadable than an average tweet
- Each pin can generate 78 cents for an e-commerce site
- Each pin can drive up to 2-page visits and 6 pageviews
Just like a search engine like Google, and Bing, Pinterest uses an algorithm to determine which pin to be displayed in the search result.
So how to get started with Pinterest to drive traffic to your site?
Step#1: Go to https://business.pinterest.com/en, click “Join As a Business”.
Step#2: Enter your E-mail and password to get started.
Step#3: Now fill in with a business category, business name, website, social profiles and choose topics that would best describe your business.
Step#4: Now set up your profile, which has four main sections:
- Profile picture – Use your business logo.
- Business name – Enter the title of your business account. You might include additional words, Digital Marketing Agency or Web Development Company.
- Website URL – Enter the website URL.
- Description – Describe what your business is all about.
Step#5: Now start creating boards.
How to build a great pin?
Use a Large, vertical image: Stand out with a high-quality, vertical image. Image with 2:3 aspect ratio works best.
Add a destination link: Enter the URL where to send people when they click your pin.
Include hashtags: Add relevant hashtags to reach more people.
Reddit takes a lot to get good results. First, you need to build your value in the Reddit community before you really start getting the traffic to your website. The large sites are generally controlled by their admins or moderators but Reddit, on the other hand, is controlled by its users. So, it is very important that you first build your reputation in the Reddit community. This will help you get the results you need.
The way Reddit works is really simple. It is divided into several categories that are called subreddits. There are thousands of subreddits available on Reddit where you can submit the link to your website.
The basic steps to getting started with Reddit:
- Search on Reddit and Find Subreddits in your niche.
- Subscribe to those subreddits and become an active community member.
- Participate in the discussion and engage yourself with other community members.
- Submit your website link.
The users on the Reddit or subreddits in which you submitted the link have the option to upvote or downvote your link. If you really have awesome and unique content, that might get viral in no time. And you can expect traffic anywhere in between 100 to 20,000 per day.
Submit every blog article to Digg! I know I know… This recommendation might bring some negative comments, I’m sure. Regardless, digg.com is an excellent way to advertise your site for free. Write your articles honestly and don’t copy-paste it. If you are new to blogging, I would recommend you to submit your every article to digg.com. Even if you think that your article is not good, submit it to Digg. Let the Digg community decide whether the content is good or not. Every article that doesn’t make the front page of Digg will land you about 100-500 page views but if you manage to make the front page, you will get anywhere between 1,000 and 20,000 pageviews per day. It’s massive!
Mix allows you to submit your content with the click of the mouse. It has the great potential to drive a large amount of traffic to your website if one of your submitted blog posts picks up and get a lot of stumbles. Just like Reddit and Digg, Mix can drive traffic to your website in thousand per day.
Basic steps to getting started:
StumbleUpon Submission is broken down into 3 easy steps:
- Add a Page – Enter the URL of the page that you want to submit on StumbleUpon.
- What is this page about? – Mix provides you with the option where you can choose the topics (up to 10 topics).
- Add a public comment about this page – Enter tags relevant to your web page and finally click save to proceed.
Some of you have been blogging for a very long time. What would you add that I didn’t mention? Please share your opinion in the comment section below.
I hope you would have loved reading these social media traffic strategies.
Thanks for reading!