Social media channels have not only transformed our lives but have started a revolution in the world of online business. It is not just being used by people to connect to their family and friends but it is also being used by entrepreneurs to help their businesses grow online as well. With the platforms like Facebook, Twitter, Google+, and LinkedIn, you can generate huge online exposure for your brand. Although Businesses are still new to social media, most of the companies, large or small, have adopted social media as a part of their marketing strategy.
With over 100 thriving social media sites are online right now and more popping up every single day. So, how to decide, which social media sites are best for your business? Depending on your industry some might work better than others, but I personally believe that businesses should be using top social networks as much as they can.
In this article, I would recommend my personal favourite social media sites that you can use for your business to generate the leads for your business and convert them into a potential customer.
Facebook is by far the most popular social media website on the internet. It has approximately 1.6 billion active users. It was launched in 2004 for college students but gradually became highly valuable for the business owners as well. Facebook gave a perfect platform to small businesses who are looking to advertise and target local users.
Facebook is great for:
Targeting local users (Facebook Ads).
Engaging with current and potential customers.
Social traffic to the website.
Engage with delegates.
Twitter is the second most popular social network (micro-blogging platform) after Facebook. It has over 300 million monthly active users. It is believed if any business is not on twitter that business is likely to miss out the best tool online for small or large businesses.
Every day, millions of people use Twitter to create, discover and share ideas with other. Undoubtedly, it is the most effective way to reach out to your potential customers without too much head spin.
Twitter is great for:
Interacting with current and potential customers
Targeted demographic ads
It has been 4 years since Google+ launched. Yet the platform has yet to reach the top of the social media website, Google+ plus is the most powerful social networking website for Search Engine Optimization (SEO). Digital & Internet Marketers and bloggers use Google+ plus to improve organic search result in Search Engine Result Pages (SERPs).
Google+ is good for:
Search Engine Optimisation
Organic traffic from Search Engine
Targeting local users
LinkedIn is the most popular professional social network. It has 414 million active members. It offers best quality traffic as compared to Facebook and Twitter as LinkedIn is mostly used by professionals. Make sure you have a LinkedIn profile and updated all the details in your profile. Many people who do business with you will often Google and search for your LinkedIn profile.
LinkedIn is good for:
Networking with professionals
Connecting with people in similar or same industry
Getting quality traffic to your website
Almost one-third of all people on the internet are using YouTube. It has YouTube has over a billion users. It is the largest and most favourite video sharing website amongst people. You can use YouTube to show off your expertise, share knowledge and market your products. Moreover, you can upload recordings of your presentations and conduct an interview with an expert.
YouTube is good for:
Target users with video based content.
Embedding videos to your website.
Advertising and Marketing
Pinterest is the most powerful and loved social media website for image sharing. It has more than 100 million active users. Pinterest offers high shopping component, allowing you to include prices of the items as a part of your pin. Although Instagram is looking to give Pinterest hard times, Pinterest is handier than Instagram for those who are looking to target the audiences of local businesses. Pinterest as a woman makes up 90% of all new pins.
Pinterest is great for:
Photography and travel industry.
Sharing holiday package images.
Reaching women, mums and more affluent users.
Home Décor and fashion.
Reddit is an entertainment, social news and networking website where users can submit their content like texts, links, and blog posts. It has 231,625,384 monthly active users, hailing from 210 different countries. If you have quality content on your website and it is viral in nature, Reddit can send you instant massive traffic.
Reddit is great for:
Instant website traffic
Encourage user submission
News and calendar
MeetUp is a great platform for business owners. It can be used as event management platform, particularly for firms who host multiple events as a part of their core business or marketing strategy. It is also useful in recruitment services, initiation of new deals.
MeetUp is great for:
Extending Business reach and visibility.
StumbleUpon is a social media bookmarking a website that allows users to “Like” website and web pages and add them to their profile. These web pages are then shared with friends by clicking “Stumble” button. It can send instant traffic to your website in just few click of a button.
StumbleUpon is great for:
Instant website traffic
Powerful marketing tool
Scoop.it is one of the most popular content curation tools on the internet. It helps you share and discover new content based on your interest. Here, you are able to create your own scoop by sharing your website content and helps you to generate quite a good amount of traffic to your website.
Scoop.it is great for:
Increasing social media visibility
As I discussed earlier, there are hundreds of other social websites are available which can be used as per one’s business need. Forums like Quora and Yahoo! Answers can also prove to be very handy for your business or website. You have the whole internet to make R&D and find the best tool to suit your business.
Please share your ideas in the comment section below and do not forget to share this post with your friends on social media.