SEO strategies are the most crucial part of any website to get traffic. Because, search engines drive 300% more traffic than social media, but the implementation is not that easy. It requires SEO strategies, implementation and time. In this article, I am going to reveal 7 smart SEO strategies that will help you to get search engine traffic.
Most of us believe that quality content can attract more traffic but content alone can’t give you enough traffic and make you rank in top search results in search engine. I have seen many websites with low quality of content and even grammatical mistakes, but getting good traffic and making money from online programs like Google AdSense and other affiliate marketing programs.
Today, I am going to share SEO Strategies that I personally used for my clients that resulted in great success. These SEO strategies can be very useful for you to rank your web pages in Search Engine Result Pages (SERPs). Here are those SEO Strategies:
Table of Contents
- SEO Strategies:
- 1. Keyword Research: The foundation of Search Engine Marketing
- 2. Meta Tags
- 3. Content
- 4. Backlinks (Inbound Links)
- 5. Social Media
- 6. Content Curation
- 7. Competitive Analysis & Research
1. Keyword Research: The foundation of Search Engine Marketing
Keywords are the foundation of any search engine marketing campaign. When a user enters a query string in a search engine and as soon as click the search button or hit enter, search results (web pages) relevant to the keyword are displayed on the search engine result pages (SERPs).
If you want your website to rank in the top search result, you need to conduct a comprehensive keyword research. During keyword research, you need to identify the right keyword for your business.
Moreover, you need to find the keywords, your prospective customers are likely to use while making a search in search engine.
You can use Google Keyword Planner Tool and SEMRush. These two tools are by far the best tool available on the internet for keyword research.
2. Meta Tags
Meta Tags: Meta tags have been one of the most important elements of search engine marketing and SEO. It is must know for all who wants a top rank in the search engine as plays a vital role in SEO.
Title & Description: When a keyword is searched by a search engine, you will see that the most relevant links are displayed on the search engine result pages (SERPs). Google looks for the title as a signal of relevance for that keyword. Same holds true for the description as well.
Keyword Tag: If I talk about a keyword tag, Google has publicly accepted that it does not play a vital role since it has been abused by webmasters to rank in top search results for certain keywords.
I have read hundreds of articles where most bloggers have accepted one common thing, “Content is the King”. You hear this phrase over and over again when it comes to SEO success. Quality content is the best way not only to rank for that particular keyword but also for the positive user experience that helps you in the long run.
Provide real value and something of substance to visitors, that is useful. It will make them come back to your website again and again in search of quality content.
Your content can even go viral if it is unique and users won’t find elsewhere.
For those who are new to search engine marketing and does not know the meaning of backlinks or inbound links, here is the definition:
Backlinks (Inbound Links)
It is the process of establishing links on the internet that direct users to your website which helps your website to achieve higher rank in search engine result pages (SERPs).
Backlinks are the backbone of any SEO strategy. We know that it is the most significant but also the most challenging aspect of optimising your blog or website for search engines.
Nearly about 80% of the searches are performed on the internet is using Google. If you are looking your website to be a part of that 80 %, you need to have a good amount of inbound links. Higher the high quality of backlinks you have, higher the chances are to appear in top search results.
But all inbound links are not treated equally. Instead, you should focus on getting high-quality inbound links from the websites that have high domain authority.
So, what do I mean by Good Inbound Links?
Good question! Basically, there are three primary factors that define the quality of Inbound links:
Comes from an authoritative website. A website that that has provided, or continues to provide, quality information around a certain topic that is useful for users. Alternatively, content on the internet on which we can trust.
Uses Anchor text. Anchor text is the clickable text and visible text that holds the link.
Has descriptive Anchor text. A text holding a link and describe the linked-to site in the link itself.
Google is always updating its algorithm and changing terms and uses. Google’s Penguin update penalises you for using unnatural ways of getting backlinks on your website. So never ever try to gain backlinks using a BlackHat SEO.
Instead, you can read these following articles to know about the great ways to build Backlinks:
- Top High PR 500+ Do-follow Forum Posting Site List 2017
- 5 Tips for Getting High Quality Backlinks
- 10 Ways to Get 100 Unique Visitors a Day on your website
- 10 Smart & Effective SEO Techniques You Must Know
- 10 Search Engine Marketing Strategies To Get Huge Traffic
- 5 Best Free Online Backlink Checker Tools
- 100 Ways To Getting 1 Million Website Traffic
5. Social Media
It is not always enough to have a website with great content. If you want better search engine results for your business and website, you need to have a strong social media presence. If your business is still not on social media websites like Facebook or Twitter, it’s time to capitalise the advantages of social media.
5(a). Social Media & SEO Improve Organic Traffic
Social media and SEO work together to improve organic traffic. Search engines highly rely on social media for organic traffic.
5(b). Google uses Twitter to discover new content
Google gathers web pages during crawl process and creates an index. But this process can be quite tedious. But with the help of Twitter, we can make that work a lot easier as Google uses Twitter to find new content.
5(c). Social Media Boost Authority
Google will rank the web page of your website higher if it sees that you have a good domain and page authority. Having good domain and page authority is possible when you are getting traffic from a credible source. Your credibility is determined by how many quality websites link backs to you.
Link building is certainly the most important factor for getting organic traffic from search engines. But this process has also been abused by webmasters through Black-Hat SEO techniques, such as keyword stuffing, invisible texts, and websites that link back to the website, you are trying to optimise. To get rid of such things, Google chose to look into social media websites like Twitter, Facebook and Google+. Those days are gone when link building strategy was enough to get the organic traffic from search engines. Now, Backlinks and social media shares work together to provide your website the link it needs for organic traffic.
5(e). Boost your ranking with Google+
Google+ is arguably the most powerful social media for SEO purpose. With over 2.2 billion Google+ profiles, it is one of the largest social media websites on the internet.
Just dedicate 5-10 minutes a day while having your morning tea or coffee, you will see the change. Spending these few minutes regularly can do wonders for your SEO and will boost your overall experience on the internet.
Share your web pages, blog posts, and share some interesting links to build new connections. Make a Google+ search, find communities relevant to your industry and put yourself in front of people within your niche. Share your knowledge and build your reputation. It will surely attract people to connect with you.
5(h). Engage your audience
This is true for any social media platform. The larger your network and more involved you are, the more you will have the user engagement. You can use Google+ events and set up Google Authorship for SEO benefits. By using Google Authorship, you can ensure that you are smart and writing savvy. It will boost your ranking whether you are on Google+ or elsewhere.
6. Content Curation
People believe that content curation is duplicate content and it does not have SEO advantages. But, there are many websites, that have increased their SEO by using content curation tool. Keith Ward – Director of Global Marketing, d-Wise, reported that they have increased SEO by 200% using the content curation tool. While many have also reported that they tripled the SEO just using content curation tool.
There are several other benefits of content curation. Here are the 5 good reasons to curate content.
- Discover great content.
- Increases Inbound Links to your site.
- Generates Social Signals.
- Optimizer for long-tail.
- Optimizes Short-tail keyword.
Now, we know advantages of content curation but what are the available tools that help us to curate content?
Here is the list of my personal favourites:
Scoop.it is by far the best content curation tool available on the internet. You just have to copy and paste the link you want to curate and your content is rendered in a glossy and engaging magazine kind of a format. You can easily share your curated content on social media websites and embed them into your website as well.
You can create topic pages and add multimedia files like photos, videos, tweets and documents. Later you can share them with everyone. The idea behind Bundlr is to clip interesting content from the web just like you clip stuff from the newspaper. You have the option to embed those clips on your website as well.
Storify is a content platform that allows you to add best of the contents from the web around a particular topic from the social media websites like Facebook, Twitter, YouTube, Tumblr, Instagram, and SoundCloud etc. Later you can embed your content on your website. MailChimp users can even email their subscribers directly.
7. Competitive Analysis & Research
One of the key aspects of any SEO is the initial competitive analysis. This process should be identified as soon as possible, depending upon the type of industry and the scope of the SEO process.
The competitive Analysis has four phases:
6(a). Identify your potential SEO competitors
Make a list of your competitors and make sure you do not only limit yourself to companies that offer the same type of products, content but it can be any website that competes with you in search results for that particular keyword. Dive deep into their profile and grab the general metrics for them. You can use Google Keyword planner tool or SEMrush to get the general metrics. Once you get the details, download their backlink profile.
6(b). Validate your SEO competitors
Once you download their backlink profile, make a deep study and validate your SEO competitors. Analyse the keywords for which they are already ranking and to which degree, for which you are targeting.
You can even expand your targeted keyword list after analysing the backlink profile. For the keywords, you are not ranking in search results might represent a new opportunity.
6(c). Compare your SEO Competitors
Compare your website with your competitor using all the relevant data. You can identify those keywords for which you want to rank in top search results. Make a list of those keywords and prioritise them. It is likely to include link popularity, current ranking, search volumes, ranked pages and content optimisation.
6(d). Select your keywords
Now, it’s a time for the implementation. Analyse the previously gathered data for your own website. Choose the keywords and make your short-term, mid-term and long-term SEO goal.
Here is the list of some of the great tools that will help you throughout the Competitive Analysis and Research.
To identify competitors
To identify keywords
To identify rankings
To identify popularity
To identify page optimisation
To semi-automatize the process
Hopefully, these 7 Smart SEO Strategies will be helpful and you will be able to develop more powerful SEO strategies.
What other aspects do you take into consideration and which other tools you use? I would like to hear them in the comment section below.