SEO plays an important role for both users and search engine robots to understand the website and its content. So that the pages can be indexed and ranked in the search engines. Here are the 10 SEO Tips to Improve Google Search Ranking:
1. Publish Relevant Content
There is no substitute for great content. Quality content is the key to the search engine rankings. You should always prefer to create quality content specifically for your intended user. If the user does not find good content on your website, they easily move to another website where they find relevant content they are looking for.
Use bold, italics, relevant heading tags, and emphasis (em) tags to highlight keyword phrases, but don’t overdo it.
2. Update Your Content When Necessary
Update your website content whenever there is a need of improving the existing content or blog post. It will make your website content more relevant, accurate and fresh.
While designing your website, keep in mind that you always include Metadata inside the head tags on every page. It is important to specify the page language. Declaring a language is recommended for search engines and accessibility applications.
4. Title Metadata
Title element defines the title of the page. Title metadata is responsible for the page titles displayed at the browser tab at browser window. It provides the title for the page whenever your page is bookmarked by someone. But the most important title element displays a title for the page whenever a user makes a search query to search engine and search engine display the result.
5. Description Metadata
It is the textual description that a browser uses whenever a page is displayed in the search engine result pages (SERPs). Meta descriptions can be of any length, but search engines generally truncate meta description longer than 160 characters. So it is always a good practice to keep the description between 150 to 160 characters.
6. Keyword Metadata
Keyword metadata is nothing but the search phrases that user type when they are searching for a particular content. Always keep in mind that you do not enter too many keyword metadata for a particular page. It is always a good practice to keep about 5-8 keywords consisting of 1-4 words.
7. Right tag for right content
Always remember that you are using the right tag for right kind of content. It is always a good practice to use semantic tags for the website layout. At the same time, completely avoid the use of the tubular form for creating the layout of the website.
Using tags like table, ul, ol, for the respected content helps search engine to identify the kind of content your website have.
Always remember that you describe the alt tag for images and video that you are placing inside the page. Alternative text descriptions help you to improve Google Search ranking. It allows search engines to locate your page. It is very crucial—especially for those who prefer using text-only browsers.
9. Optimize Images
Creating visually good web pages attracts users but not a great practice for Search Engine Optimization. Always remember that the images you are using are not too heavy. It will slow down the speed of your page and affect the Search engine ranking.
On the other hand, keep in mind that the videos used on your website are hosted on different network or web server. YouTube and Vimeo are good options. It will help your web page load quickly. As most of the major browsers only have 4 to 5 active connections at a time. So next connection will only get activated when the previous one is completed. Unless all the connections are completed, the website does not get loaded completely. As a result, the load time of your website increases and hence it decreases the SEO.
10. Use Content Delivery Network (CDN)
You may also want to read 10 Smart SEO Strategies to Increase Organic Traffic.
Still want to know more? Well, ping your website and submit it to all major search engines. It will help you improve the listing of your pages.
On the other hand, use Google Webmaster tool, Google Analytics and follow Google latest updates and.
Do share your views in the comment section below and let me know if I missed something.
Thanks for reading!