Search engine marketing strategies are the key to any website’s success in gaining visibility on search engines. In this article, I am going to discuss 10 Search Engine Marketing strategies to get good traffic on your website. But before I start, let’s find a bit more about Search Engine Marketing & its importance.
Search Engine Marketing
Search Engine Marketing is a form of Digital & Internet Marketing that drives organic traffic to the website. Organic traffic has always been a matter of concern for bloggers all over the world. Search engines drive 300% more traffic than social media. So if you have good Search Engine Marketing strategies, your chances to get organic traffic on your website is 300% more than the other website or blog. So how do you let Search Engines like Google know you exist?
Almost every blogger knows the tactic, most of them follow the tactic as well but don’t get the desired result. You might be wondering what tactic am this guy is talking about? Well, I am talking about having a Quality Content. Most of you focus on quality content. But content on its own can’t make you rank in “Top 10″ search results.
What make you rank in “Top 10” search results?
It is always good to have a quality content on your website. But you also need to focus on link building. That’s Right! I am talking about Backlinks. But not only Backlinks but quality Backlinks that links to your website, website page or blog post.
After launching the Penguin update in April 2012, Google’s algorithm looks for the quality backlinks that links to your website or web pages. When a new penguin update was released, link building became most significant but also the most challenging aspect of optimising the website or blog for search engines.
Till now, we have come to know that backlinks are very significant to website ranks in search engines. But what is “Backlinks or Link Building”?
What is Backlink or Link Building?
“It is an incoming hyperlink from one or more web page to another website or page”. In a simple language – It is a process in Search Engine Optimization in which hyperlinks link back to your website or web pages. It is also called an Inbound link (IBL). These links are highly important in determining the popularity of your website. It helps your website achieve higher ranking with search engines and drive targeted traffic to your website.
There is a lot of buzz about how Google reacts to non-organic and spammy backlinks. As we have discussed earlier the Google’s Penguin update. According to which you must have to go for quality backlinks rather than quantity. Google is always updating its algorithms and changing the policies. After releasing Penguin update, Google penalises you, if you are using unnatural ways of getting backlinks on your websites.
Being a blogger, I have been through ups and downs with these kinds of obstacles. It is really frustrating when you penalised by Google for wrong activity. I’ve learned a lot of things through hard work and today I am going to share some of the most important Search Engine Marketing (SEM) tactics that can benefit your business. I have chosen the top 10 best strategies that I have implemented. Each one is a proven tactic and has resulted in great success.
10 Search Engine Marketing Strategies
Scoop.it is one of my favourite tools. The great thing about the scoop.it is that you instantly get a good link. It is an awesome content curation basement where you are exposed to high-quality information in an intense manner. Latest news gets delivered to you and allows you to re-share on social media websites. Another great feature is that other people can suggest for content to be added to your pages too. Scoop.it has very neat and clean magazine kind of a layout. A lot of these scoop.it pages have Page Rank 3 i.e., PR3 and more.
How do use Scoop.it?
Choose the category of your post that you want to share, find the closely related Scoop and suggest your post. Most of them accept within a day or two.
2. Finding broken links
Finding broken links needs a lot of hard work and patience. It is a time-consuming process which takes a lot of effort as well. You will have to search for those content that moved because of changed name of the company, website or brand. You might find this method irrelevant. But think once again before you move to the next method.
Don’t you think that this tactic is immensely worth? Yes, it asks your lot of time and effort but in return, you gain these killer links. But how to find these broken links? Obviously, I am not going to tell you to go and scroll each and every website and find the broken link. 😉
Let me show you an easy method of searching these broken links.
In Google search, you can use the following search strings. These strings will allow you find them easily:
- “SEO” + “resource page”
- “SEO” + “recommended sites”
- “SEO” + “useful links”
- “SEO” + “toolbox”
- “SEO” + “resources”
- “SEO” + “useful tools”
Once you find the pages, you need to check whether all the links are working well. When you find broken links, you can instantly contact the owner of the website and inform him about the broken link and suggest your link.
I would suggest you use a Chrome extension “Check My Links”. This extension will help you find all the broken links highlighted in red colour within the page.
Replace the broken or dead links in Wikipedia
Search for this string in Google: site:wikipedia.org SEO + “dead link”
Once you search for the string, you will find a number of Wikipedia links on Search Engine Result pages (SERPs). Click these pages one by one and scroll the whole page. If you find any link in red colour, means it is dead or broken. You can inform about the broken link to Wikipedia. Although Wikipedia doesn’t replace these links instantly, but you have a great chance to replace it with your own link.
Alternatively, you can visit the website WikiGrabber.com and search for the related query. Once, you find the dead link replace it with your link in Wikipedia.
3. Monitor Your competitor’s backlinks
The mantra for a successful blogging is to keep an eye on your competitor. It can seem kind of creepy to track of competitor’s backlinks, but it becomes essential to outdo your competitor in order to obtain the good ranking in Google search engine. You can make out a lot of great ideas how to get quality backlinks based on them.
Before monitoring the backlinks your competitors, I would suggest you to first figure out your top competitors in Search Engine Result Pages (SERPs). You can try serps.com. As soon as you get their targeted keywords, enter them into backlink tools like Ahrefs, SEMRush and BuzzSumo. To know more about backlink checker tools, refer to this article: 5 Best Free Online Backlink Checker Tool.
4. Getting The Most Out Of Infographics
40% of people will respond better to visual information than text.
Infographics are one of the most effective and powerful link building strategy in Search Engine Optimization (SEO). There are some online tools available that can help you create some of the gorgeous looking infographics. Here is the list of some of the online tools:
Most of them give you access to prebuilt free templates to get you started, which are easily customizable using various objects. You have full access to customise text, colours, fonts and font size etc. Must remember that you include the actual data. Once your infographic is ready to embed it into your website. More importantly, must not forget to embed the website link in the infographic source code. Probably someone will use your infographic on his website and you will get a backlink. To get most out of your infographics, you can post it on social media websites.
You can also search for the website where infographics are submitted. You can search for the following strings:
- inurl: submit infographic
- intitle: submit infographic
When you submit your infographics, make sure you write a short description of about 200 words and put your website link as well.
5. Reverse Guest Blogging
We all have heard about the benefits of Guest Blogging, but Guest Blogging needs to change. As you might imagine, that the Reverse Guest Blogging is the opposite of Guest Blogging.
Guest Blogging: Guest Blogging means, offering your content to be posted to someone else’s website.
Reverse Guest Blogging: Reverse Guest Blogging means, asking others to post articles on your blog.
The idea of reverse guest posting works in a different way. You just don’t have to find any blogger or writer that has time to write a content. The main idea is to build a good relationship with any of the famous blogger. Ask them for content on your blog. There are several benefits to this type of strategy including:
- It is an extremely effective mechanism to build a good relationship.
- Easy Source of Link Building
- It provides your readers with a different perspective
- Less Work for you.
- Quality Bloggers bring in quality audiences
I would suggest you to make a list of famous bloggers. Once your list is complete, contact these bloggers and talk to them about this opportunity.
How to Reach Out Bloggers?
You can use Twitter search to get bloggers with search query “Guest Post”
You can use Google to reach out a blogger who are interested in the guest post. You can search strings “guest post by” & “guest blog by” etc.
6. Join Forums
Joining a forum not only gives you quality links, but also Networking Opportunity, and Good Relationship. When you are stuck with the ideas to blog about, just go through the forum topics. Keep an eye open for any question that people are asking for. Make a post and answer the question people are asking for & monitor all the activities online. I would personally recommend you Quora. You can also use Google Alerts. It is very useful in keeping track of interesting topics in your niche and trends.
7. Write Reviews
Write reviews about products (Phones and Electronic Gadgets), software & services. It is one of the best ways to get good backlinks, especially for e-commerce websites.
It can draw the attention of the people who are searching for the reviews of that particular product or service. But make sure what you are writing. Write in such a way where you indirectly link to your website and it does not even look spammy. Do check for grammatical mistakes for you write.
8. Get Feedbacks About Your Website
Getting feedbacks about your website is quite useful when we talk about search engine marketing strategies. This is one of the easiest, fastest and powerful mechanism of getting backlinks. There are a bunch of feedback website where you can submit your website to get the feedback of your website. You not only get a feedback but you also get a do-follow backlink. Here are some of the websites you can check out:
Alternatively, you Google using search queries “website feedbacks” or “website review” etc.
9. Reverse image search
Reverse image search is a new and a very different way of building backlinks. It is search engine technology that takes an image as an image file as input query and returns result related to the image. Google and TinEye are the most known for Reverse Image Search feature. It is totally different from the other link building methods. It is one of the coolest ways to get the backlinks.
If you manage a blog or a website and use quality images on it, then always keep track of your images. Make sure your images do not get stolen. If you find other blogger or website using your images then contact them and ask them for an attribute. This will gain some quality backlinks.
How to do that?
In Google image search, enter the search string like site:yourwebsite.com. Once you click the search button, you will get all images of your website on search engine result pages that Google has indexed. If you find out someone is using your image without giving you an attribution, you can reach out the admin and let him know that the image used on particular post or page is originally from your website. Let him know, if he wants to use the image, then place an attribution backlink pointing to your website. It has great advantages in search engine marketing strategies.
TinEye is a great way to keep an eye on your website images. This will help you out check all images that are used by other people from your website. You can also download the Chrome and Firefox extension that will allow you to get search result by clicking any image online.
10. Quality links from brand mentions
Brand mentions are the future of Link Building! Gaining quality links from brand mentions could be the great part amongst search engine marketing strategies. There have always been speculations around that how Google measures “Brand Authority”. It is a great way to get high-quality backlinks if you monitor any mentions about your brand or product. You can use Mention tool to track all mentions of your website or business. You can create a Google Alerts and you will get mentions about your brand, service or website. If you notice someone mentioning about your brand or website without any link, then you can contact the admin and ask him politely to kindly place a link.
If you know some other effective Search Engine Marketing Strategies, do share them in the comment section below or send me a direct e-mail. Remember to share this post with others on Google+, Facebook and Twitter!
Thanks for reading!