On-page optimization accounts for 25% of your website’s SEO. This might not be too big but it sets the foundation for your Off-page optimization which accounts for roughly 75% of your website’s SEO.
The best way to learn search engine optimization is to know the role of search engine optimization. The goal of search engine optimization is very simple and that is to get on to the first page of Google. Unsurprisingly, 95% of the traffic goes to the websites that appear on the first page of Google.
So On-page SEO is essential if you want your website to perform well in search engines.
We need to make our web page search engine friendly so that search engines can easily understand the targeted keyword and the content of the web page.
In process of that people often end up over optimizing the web page that cost them the rank in search engines.
Here are the Do’s and Don’ts during on page optimization:
- Add a meta tag that indicates your site as mobile friendly
- Place relevant inbound and outbound links
- Create a keywords list and write good description
- Include your most important keywords in the title of the web page
- Include keywords in the headline
- Image optimization
- Register mobile version sites if you have a separate site for mobile
- Keyword Stuffing
- Chase for backlinks
- Pay for links
- External linking too often
- Same title for multiple contents
- Copy external content
Let’s dive deep into the On-page SEO and understand what it is all about and not confuse On-page optimization with On-site Optimization.
On-page SEO/On-site SEO: It basically deals with everything that you can change and manipulate on your website with the thinks likes targeted keywords, heading, content, sitemap and permalink structures.
On-page SEO Techniques
1. Post Title
You post title is the most important factor for on-page SEO. So, start title tag with your keyword. The closer the targeted keyword to the beginning of the title tag, the more have the chances of getting ranked in search engines.
Add Modifiers to the title
Adding modifiers like “top”, “best”, “guide”, “2018”, “reviews”, help you attract visitors and rank for long tail keywords.
Avoid using ugly URLs: yourwebsite[dot]com/31-03-18/category/post-title
Leverage SEO-friendly URLs: yourwebsite[dot]com/post-title
According to a study, shorter URLs rank better in Google. So, keep your page’s URL short and keyword rich.
3. Heading Tags
Always wrap your title in an H1 tag. It is the main title of your post. All major content management System’s (WordPress, Joomla and Drupal) add the h1 tag to the post title automatically.
So if you are using any other custom CMS, have a look at the source code of the page and fix the title tag to h1 if required.
Once you are done with the h1 title tag, attach an engaging image or video that reduces the bounce rate.
After this featured image, you need to wrap your article’s subheading in the h2 tag.
Always remember to include the targeted keyword at least once in the subheading tag as well.
4. Keyword Density
Drop your targeted keyword in the first 100 words and keep the keyword density to 1.5%. It is crucial that you use your targeted keyword in the first and the last paragraph of the article. Implement these targeted keywords wisely in rest of the content. Synonyms can also be added to the content to make it search engine friendly.
5. Internal Linking
It is very important that you interlink your content. Add 2-3 internal links to your each blog post. Wikipedia is the best example for the internal links. Check out Wikipedia.com
While internal linking, try to use keywords as the anchor text. At the same time, be careful and don’t overdo it.
Keep in mind that you don’t link to those pages that have same targeted keywords.
Internal linking of blog post also helps you to reduce the bounce rate and get more page views on your website.
The biggest benefit of internal linking is it passes the page rank to the other pages of your website as well.
6. External Linking
External linking is a powerful technique for making your website search engine ready. It acts as a relevancy signal that helps search engine figure out the topic of your blog post.
According to a recent study, pages with outbound links outrank pages without outbound links.
7. Meta Tags
It is important that you add a unique and relevant Meta description to each and every post. Write Meta description related to your post and make sense. Again, be careful and not overuse and spam targeted keywords.
Google has already made it clear that they don’t care about the Meta description part. But other search engines like Bing and Yahoo! Still care for this.
So should you spend time on Meta description tags? Well, here is the official statement from Google:
8. Image Optimization
If I talk about image optimization, it is one of those techniques that people usually don’t focus on. While it helps a lot in driving traffic from image searches in Google and other search engines.
Make sure that you use targeted keywords in your image file name (for an example, on-page-seo.png)
Use targeted keywords in the “image title” and “alt tag” of the image tag helps you to make your blog post more focused, targeted and image search friendly.
These are the technical parts of image optimization. But if you look at another important benefit, then images create engagement.
More the attractive images you use, more the engagement will be and more the people will stick to your website. That will help you to increase the overall rank of your website.
But there is one more important point to note. If you use more images / heavy images, this will slow down your website. And people don’t like to visit those websites that don’t load faster.
Slow loading websites also lose Google Rank. So it is very important to use:
- Image Compression tool
- Caching Plugin
- Content Delivery Network (CDN)
To learn more about website speed and image optimization, check out:
9. Word Count per Post
Website with low word count perform poorly in search engines compares to those that have a high word count. So create posts with at least 500 words in length.
It is highly important that you are well researched and have a lot of information about the topic. Especially, if you are targeting the highly competitive keywords.
According to research conducted by Backlinko, longer content rends to rank significantly higher on Google’s first page.
If you ask my personal opinion, I would recommend you to write blog post above 1000 words. 2000-3000 words article would be more than handy.
Also, remember to not to stretch it too long that it becomes less informative and boring.
10. Write Engaging Content
Writing engaging content is the key for people to stay on your website. If you are unable to do that, people will not spend much time on your blog and they will leave the website. This will result in bounce rate and a decrease in search engine ranking.
11. Include Prominent Social Sharing Buttons
The world is becoming more social and that has affected modern On-Page SEO techniques as well. Social signals have always been a topic to watch out.
Google’s partnership with Twitter, which added tweets to Google search results. It’s a further evidence of how social media is impacting modern ways of Search Engine Optimization and Search Engines like Google.
Social Signals for SEO includes:
- A number of tweets and retweets, the popularity of the post amongst users, no of followers and the people who are tweeting.
- Facebook page likes and shares
- Google +1s.
- Links and mentions from social community websites like Reddit, Digg, StumbleUpon and Tumblr have made a big impact on Seach Engine Result Pages (SERPs).
With these things in mind, always consider using prominent social sharing buttons alongside your blog post.
According to a study by BrightEdge, prominent social sharing buttons can increase social sharing by 700%.
12. Boost Site Speed
Google has already stated that page loading speed is an SEO ranking signal.
According to MunchWeb, 75% of the user wouldn’t like to re-visit the website that took more than 4 seconds to load.
So always keep in check with your website’s loading speed. There are tools like GTMetrix.com and tools.pingdom.com that allows you to get data that helps you to optimize your website.
You can use Content Delivery Network and image compression tools that I discussed earlier. You might also consider changing the Web Hosting Server.
13. Sprinkle LSI Keywords
LSI keywords are nothing but the synonyms that Google uses to determine the relevancy of the web page.
On-Page SEO Techniques Checklist
- Keyword at the beginning of the title
- Keyword in Permalink
- Keyword in the first paragraph
- Keyword in image alt tag
- LSI keywords in the body
- LSI keyword in H2 or H3
- Keep keyword density to 1.5%
- Remove all stop words from the permalink
- Add multimedia
- Write Longer Posts (1000-3000 words)
- Use Server Level Gzip Compression
- Optimize images for the web using tools like Photoshop or Caesium before uploading
- Use ewww image optimizer plugin for WordPress
- Optimize and boost page load speed
- Use social sharing buttons
- Write engaging content
- Internal Linking
- Outbound link with high-quality websites
- Write Unique Meta Description that makes sense. It should be less than 320 characters (Revised for 2018)
- Share post to all social platforms once you publish.
Things not to do:
- Don’t put more than one H1 tag
- Keyword stuffing
I hope you would have enjoyed reading On-Page SEO Techniques. If I missed something, share with us and put your views in the comment section below.