Lead generation basically referred to as a process of generating sales or making a follow-up for the sales persons so that the company can make a profit.
Generating Leads Strategies
Traditional Method: The companies used to hire a sales person who used to do door to door marketing and sell that product at the same time. Also, they use to make the list of persons who need the product.
Result: a Tiresome process for the sales person and not very efficient so got obsolete.
The companies use to hire calling persons who have to generate leads by cold calling.
Result: It is in use in many parts of the world but on stage of getting obsolete due to Digital Marketing as it is also not very efficient because company has to create a call center type floor and have to invest the time and money in asking people if they are ready to buy the products or not.
Online Lead Generation: Process of generating the leads, requirements or sales through internet or web. It is an integral part of Digital Marketing.
Result: It is the ongoing trend or method of generating leads without investing time in asking the people whether they are interested or not and not investing the huge amount of capital rather going smart.
Importance Of Online Lead Generation:
1. It saves time
Now you don’t have to create a team for calling. In which in a day calling persons usually make 100- 180 calls a day and get only 2-3 leads or maximum 4-5. Means calling time for 5 calls is 1 hour and if it gets subtracted from working hour you will come to know that your employee has wasted 6 hours of your company. (although it’s not employee fault, he/she is putting his/her sincere efforts.)
But now you have to focus on the queries of the curious customers only, means your customers are coming to you.
2. Saving Of Money
Now you don’t have to invest money on hiring a team of 30-40 experienced sales persons instead you need only a few.
3. Walking With The Trend
It is important to walk with the trend to understand the customer need if not, then its waste even if you are saving money, time or anything else.
How To Achieve Good Online Lead Generation?
1. By Your Website
You have to manage your website in a very appropriate manner from the base to top i.e., design to development of the website, landing page, server, and security as well as your content. You must use curated content on your website.
2. By Better Search Engine Optimization Tactics
You have to maintain high-quality backlinks. High-quality backlinks improve the search engine optimization of your website and make your website rank in top search engine results. So you get the better engagement of customer. Those who subscribe to your newsletter can result in a great asset for your sales and marketing purpose. You also have to very precise about the keywords.
3. By Pay-per-Click (PPC) Advertising
You can promote yourself by pay per advertising by Facebook Advertising, Google AdWords whole and sole by digital marketing ads. It’s pretty cheap depending upon the keywords. It varies from $1 to $1000.
4. By Social Media
It is again a free cum paid way to generate leads, here you usually find customers attention on social media such as Google+, Twitter, Facebook. You have to increase your followers on these social media groups. It is free so customer engagement depends on his choice and your product.
If you are not getting likes or increase in number followers so you can promote yourself just by paying a minimal amount to the respective companies.
5. By Email Marketing
It is simply sending bulk emails to the customers to notify them about your updates, your new products, and services. now the question arises from where to get data to mail? the answer is pretty simple
- 5(a). Email Newsletter
Put the subscribe button your website, anyone whomsoever liked your product or services want to be in touch with you. So he will automatically subscribe to your company. Later, you can work on those email subscription list. That will prove to be the greatest way to promote and sell your product.
- 5(b). Forms Filling
If have an option for receiving queries and form filing or anything like that then you can also create your own record file and if you revert them back you will get positive response always. The number of chances for lead conversion is maximum here.
- 5(c). You Can Hire An Agency
You can purchase the data pack from the 3rd part or any agency and can use it. But for this you have to pay, charges may vary from region to region (country to country), your requirement (a type of target group of customers) i.e., you may have to pay high for the white collar customers as compared to green or blue-collar customers.)
You get a better response from email subscribers list rather than the data pack you got from the agency. Mailing to unknowns who do not even know who you are is similar to making cold calls. So it is better to focus on generating leads from those who know you.
6. With Maximum Traffic On Your Website
Instead of getting bogged and doing arguments on what you have and what you don’t have Search Engine Optimization (SEO) Tactics, better content, aesthetics of website). Anyhow if you have better traffic on your website than it will be the best. You get leads only if you have better engagement on your site.
What After Online Lead Generation?
Once you get leads generated, maintain the relationship with your subscribers by sending them special offers. You can also offer them some freebies and discounts for future benefits and referrals because it is always better to stay and care your old friends, who know you in spite of running for those who don’t know you.
Hope I have cleared a lot about online lead generation, if not then let us help to make it better by comments and feedback.