15 Best Free SEO Tools For A Better Optimization

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15 Most Effective Free SEO Tools

Search Engine Optimization (SEO) is a real key to the success of any website. It is very important you analyze the performance of your website in Search Engine. Being a webmaster, you must be aware how difficult it becomes sometimes to analyze the performance of the website in search engine. Therefore, I decided to write a post on SEO tools that help you to analyze your website performance easily.

Various web-based SEO tools are available, free or paid, that makes your task easier and lets you optimize your website for SEO ready. Let’s have a look at those free SEO Tools.

1. Moz

Moz offers a user-friendly suite of inbound marketing tools. Here I am going to list some of the best SEO tools available on the internet:

a. Open Site Explorer

It is a backlink analysis tool that lets you track your backlink profile over time and helps you to keep eye on your competitors for the effective and targeted link building.

b. Keyword Explorer

Keyword Explorer lets you find the most accurate search keywords for your website.

c. MozBar

MozBar is a toolbar for a browser that quickly gives you the access to the key features of the Moz for the page you’re on. It helps you identify and analyze important metrics of search engines and social media.

d. Followerwonk

Followerwonk is an analytics for Twitter. Followerwonk helps you to connect with influencers, search users in your industry and discover topics for engagements.

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e. Moz Local

Moz Local lets you analyze company’s local citations. You can see how your listing appears in local search engines and directories. Moreover, this tool helps you to improve how your listing appears.

2. GTmetrix

GTmetrix is a freemium tool that gives you a lot of information about your website. It helps you detect how your website loads and what files are making it slow. You can monitor your pages and set up monitoring alerts.

Key features of GTmetrix

  • It gets you a summary of key performance indicators (KPIs).
  • You can monitor pages by running daily, weekly or a monthly test to ensure that your website is optimised.
  • You can analyze web pages on an actual mobile device and you get a real-world mobile data.
  • You can test your page from 13 servers in 7 different regions around the world.

3. Google Trends

Google Trends is one of the most underrated, versatile and undoubtedly one of the best tools available for search engine optimization (SEO). If you are looking for SEO tools to develop internet marketing campaign, Google Trends would rank amongst the top. Let’s have a look at some of the key features of Google Trends:

Keyword Research

You can enter your most important search query in Google Trends to find out the relevant trending topics and search queries. This will help you find out trending keywords.

Content Marketing

Content marketing is a crucial element of any website’s Search Engine Optimization (SEO) success. In Google Trends, you can get the results for the trending topics in real time. You can compare those trending topics and pick the one with the highest relevance.

Brand Monitoring

You can use Google Trends for brand monitoring. It helps you monitor the relevance of your brand over time compared to your competitors.

4. Keyword tool.io

Keyword tool.io is one of the best alternatives to Google Keyword Planner tool. It helps you find out the keywords that people type in the search boxes of search engines like Google, YouTube, Bing, e-commerce website like Amazon, and App Store.

Google: This tool helps you to find keywords that people are searching for in Google search. The free version is good enough to generate up to 750+ long-tail keyword suggestions for each search term.

YouTube: This Keyword Tool helps you to find out the keywords that people are searching into the YouTube search box. Again the free version tool generates up to 750+ long-tail keyword suggestions for YouTube for each search term.

Bing: It helps you to find the keywords that people are typing into Bing search box. The free version of the Keyword Tool generates up to 600+ long-tail keyword suggestions for each search term.

Amazon: It helps you to find the keywords that people are typing into Amazon search box. The free version of the Keyword Tool generates up to 380 long-tail keyword suggestions for Amazon for each search term.

App Store: It helps you to find the keywords that people are typing into App Store search box. The free version of the Keyword Tool generates up to 1000 long-tail keyword suggestions for App Store for each search term.

5. SEO Quake Toolbar

SEO Quake is one of the most popular and powerful SEO analytics tools for Firefox, Google Chrome, and Opera. It helps you to obtain information about any page of your website.

It considers a wide range of parameters like page rank, Alexa rank, and Google rank etc. to provide you the valuable information you need.

Keyword Density tool demonstrates you the number of times a keyword or a phrase appears on a web page.

SEOquake also has a parameter that highlights no-follow links.

6. Hootsuite

I have discussed many times that social media plays a vital role in any website’s search engine optimisation (SEO) success. There was a time when webmasters highly populated and misused search engine optimisation by creating too backlinks aggressively. To penalized those websites, Google introduced Penguin update and since then social media came into play.

But managing hundreds of social media at a time is not an easy task. It can easily bite your whole day. That is where HootSuite makes your task easier. It does not only help you manage your social media accounts but also gives you lots of features like:

  • Capturing social analytics that matters the most.
  • Teams and tasks management become super easy, no matter the complexity of your organization.
  • Create reports is super easy.
  • Share real social insights with your team and organization.

7. SEO Site Tool

SEO Site Tools is one of the best tool available for SEO. It includes 6 main sections:

  • External Page Data
  • Social Media
  • Page Elements
  • Server / Domain Info
  • Page Terms / Tools
  • Suggestions

8. Bing Webmaster Tools

Bing Webmaster Tools offers Search Engine Optimization (SEO) reports by considering 15 best SEO practices. You can find this information by clicking on SEO Reports, found under Reports & Data section of the navigation menu. Bing Webmaster Tools automatically generates SEO reports for you on a weekly basis for each website that is listed in your Bing Webmaster account.

9. Majestic SEO

Majestic SEO is a great tool for SEO Professionals, Media Analyst, Entrepreneurs, Developers, and Webmasters. It has 6 main tools:

  • Site Explorer
  • Search Explorer
  • Backlink History Checker
  • Webmaster Tools
  • Link Map Tools
  • Plugins for Chrome and Mozilla Firefox.

Site Explorer: Site Explorer your website and it’s URL in a great detail.

Search Explorer: Search Explorer lets you find an index for a particular keyword and see the page title and URLs where it appears.

Backlink History Checker: Backlink History Checker allows you to determine backlinks of your website by sophisticated web robots for a given website and its URLs.

10. Screaming Frog

Screaming Frog is a powerful SEO Spider Tool that crawls the website. It allows you to crawl website URLs and within few minutes, you get critical data on every URL of your website. Here are some of the key features of Screaming Frog SEO Spider Tool:

  • Find broken links.
  • Analyse page titles and metadata.
  • Find temporary and permanent redirects.
  • Discover duplicate content.
  • Generate XML sitemaps.
  • Review robots and directives
  • Integrate with Google Analytics

11. Google Keyword Planner

Google Keyword Planner Tool: It is a first and the foremost keyword research platform, allows you to find various match type keywords related to your product, website or brand.

Historical Data: Apart from the list of relevant keywords data, Keyword Planner Tool also provides you historical data on traffic for a particular keyword. This includes statistical monthly search volume that helps you to identify the popularity of that particular keyword.

Traffic Forecasts: The traffic forecast tool helps you identify the change in the search volume of a particular keyword over a period of time.

Lastly, Keyword Planner Tool doesn’t even cost you a single penny. It is free to use.

12. Google Search Console

Google Search Console is also known as Google Webmaster tool. This SEO tools by Google help website owners, webmasters, and SEO professionals monitor website performance in the Search Engine Result Pages (SERPs) of the Google.

13. Google Analytics

Everyone who has websites or blog or those who are a webmaster, they are very much familiar with Google analytics and features. Most of us are very much aware that if we go to the overview (Audience > Overview) in the reporting section, it gives us the number of sessions or page views over the period of time.

But most of the people don’t know that it also helps you to analyze the SEO of your website.

So how you can keep track of your SEO using Google Analytics?

If you go to Acquisition > All Traffic, you get a list of your website traffic sources. Generally, the traffic from search engines, specifically Google search is somewhere to be found in the top 3. You can find the results for the search engines you want to know the volume of traffic for.

Page-specific SEO monitoring

To see your analytics at a page level, navigate to Behaviour > Site Content > All Pages.

Here you will find top 10 pages of your website, which are ranked as per the amount of traffic on that particular page. But to find the traffic directly from search engines, you can click the “Secondary dimension” drop-down and click Acquisition > Medium.

14. Web Developer Toolbar

Web Developer Toolbar is a powerful extension for major browsers like Mozilla Firefox, Google Chrome and Opera and available on a every platform including Windows, OS X, and Linux. It is one of the most reliable tools during for the initial phase of SEO auditing.

15. BuzzSumo

Many of you must be surprised to see BuzzSumo in this list. As BuzzSumo is popular as a social media tool but not as an SEO tool. As SEO and content marketing are getting strongly connected together, BuzzSumo is by far one of the most powerful tools online for Search Engine Optimization.

Hope you will find these SEO tools useful in improving the Search Engine Optimization (SEO) of your website and make you rank a lot better in Google search result. I would like to hear your views in the comment section below.

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