Starting the ad campaign on Facebook is very easy, it’s very much similar to the ad campaign on Google. It includes the ongoing trend in the market called digital marketing which for sure gives the boost to your present demand for advertising. You may redeem offers as per your convenience as you have full authority to drive your campaign in the way you want. If you have something for promoting, then you may put the website on promotion by putting the paid advertisements.
Facebook Advertising: Promote Your Website
To promote your website, go on your Facebook page and on the right-hand sidebar click on to promote and under a drop-down menu you can choose Promote your website.
There is two options desktop news feed and for mobile news feed, just to give you an idea how it will look on respective platforms, desktop and mobile.
On the left-hand side, there are several particulars which need to fill.
1. Ad creative
1(a). URL: You need to put the URL of your website.
1(b). Text: Your website’s tagline. Keep in mind that your tagline must be short and hot, because maximum word allowed is 90.
1(c). Images/Video: You can add an image or a video featuring your website. This type of videos is called introductory videos for your work or special add video which you have made for branding a particular thing.
1(d). Headline: give a suitable heading or name to your page for e.g., “Website Vidya”
1(e). Text: provide a suitable tagline for your campaign.
1(f). Add an Image: Select an image which must show or related to the idea of your campaign. It can include the logo or simply the name of your campaign.
Here you can select the type and nature of the audience.
2(a). Gender: You can select the gender either male or female else you have an option for both also.
How you select the gender: If your campaign thinks or stuff related to females or you are branding female related things, then you can select particularly female.
2(b). Age: You can also specify the age group of audience. Minimum age is 18 years and the maximum is 65+.
How to select the age group: First you need to find out the thing which you are branding is mainly used by which age group? e.g., books and novels are mostly read by 45+ age of people. Sports related things or stuff are more popular between 18- 35 years of age group. But if you talk about beauty or fashion related stuff they are common in all age groups. So it is very important to select the audience group carefully.
2(c). Location: Here you have to specify the audience location. The region in which you are interested in doing marketing. Choose this very smartly for e.g., if you are branding related to fashion and you are capable of handling international business, then you can test yourself in Paris, the city of fashion.
2(d). Interests: You have to select the nature of your business whether it is related to multimedia events, entrepreneur, graphic design etc. this will reach to the people of same interests. Here you have to specify the keywords which will be linking you and the audience as well.
3. Budget And Duration
3(a). Daily budget: You have to specify your pocket limit. It totally depends on you that how much you want to spend. The minimum amount is 40 INR AND MAXIMUM IS 20000000 INR. If you change the currency the amount also changes so it’s better to check your country’s currency. Besides the amount you will get to know the number of clicks per day, you will get.
3(b). Duration: You can specify the duration as per your convenience i.e., how long you want to run.
Paying For Your Ad: You can choose the currency and proceed with promoting to finalised the things. Here you can select the payment method it totally depends on you that you want to pay with your cards or from net banking. If you have a Facebook coupon to redeem than you can use it.
How to get the Facebook coupon?
You will get the option when you buy the domains or hosting, servers like on Godaddy.com, or specific websites which do website designing also.
Before going ahead, you must read the terms and conditions, which is quite important to know how it works. In fact, you can get the answer of why, when and how for your basic queries easily.
Hope this post will be useful for you in starting your Facebook advertising campaign. Irrespective of yes or no, if you all have any suggestions and feedback, we welcome you.