Everyone wants to be a smart seller, and it is not that much difficult if you walk with the trend. As we know Facebook is the biggest trend of the era, along with the new marketing trends it is building the new world of communication, creating business platforms. Those days has gone when people used to market the business at the door to door. It’s time to reach hundreds, thousands, Lacs, of people (depending upon the market strategy) by sitting at home only. It’s very easy with Facebook’s promote your local business tool.
To start this you have to click on promote then promote your local business, after some important things to fill.
- Facebook Advertising (Part-I): Promote Your Call To Action
- Facebook Advertising (Part-II): Promote Your Website
1. Target location
You have to select the radius area which is gonna to cover the area. By default, it is 1 mile, up to 50 miles and after that custom.
On a potential reach, you will get the idea of the area covered. Where Facebook will be promoting your business.
Here you can select the type and nature of the audience.
2(a). Gender: You can select the gender either male or female else you have an option for both also.
How you select the gender: If your campaign thinks or stuff related to females or you are branding female related things, then you can select particularly female.
2(b) Age: You can also specify the age group of audience. Minimum age is 18 years and the maximum is 65+.
How to select the age group: First you have to find out that the thing which you are branding is mainly used by which age group? e.g., books and novels are mostly read by 45+ age of people. Sports related things or stuff are more popular between 18- 35 years of age group. But if you talk about beauty or fashion related stuff they are common in all age groups. So it is very important to select the audience group carefully.
3. Ad creative
3(a). Text: Your website’s tagline. Keep in mind that your tagline must be short and hot , because maximum word allowed is 90.
3(b). Headline: Give a suitable heading or name to your page for e.g., “Website Vidya”
3(c). Images: You can add an image featuring your website.
3(d). Call to action: Like the page, Get directions, Call now, learn more , send a message.
3(e). Street Address: Here you have to give your contact detail. The address where the customer can contact you.
4. Budget and duration
4(a). Daily Budget: You have to specify your pocket limit. Its totally depend on you that how much you want to spend. The minimum amount is 40 INR AND MAXIMUM IS 20000000 INR. If you change the currency the amount also changes so it’s better to check your country’s currency. Besides the amount you will get to know the number of clicks per day, you will get.
4(b). Estimate daily reach: It gives an idea about the daily reach of the people in your area. The maximum daily reach of the audience is 1700 per day.
4(c). Duration: You can specify the duration as per your convenience i.e., how long you want to run.
4(d) Payment: Choose your currency and proceed with promoting to finalised the things. Here you can select the payment method it totally depends on you that you want to pay with your cards or from net banking. If you have a Facebook coupon to redeem than you can use it.
Before going ahead you must read the terms and conditions, which is quite important to know how it works. In fact, you can get the answer of why, when and how for your basic queries easily.
I hope I have covered all the points appropriately in detail. Still if think you have any suggestion or idea, give us we will be pleased to work with it.