A landing page is a kind of a web page and it allows you to capture the information of the visitor through call-to-action (CTA). In this article, I am going to illustrate the key components of an Effective Landing page that will help you grow your conversion rate.
The short answer is because they help increase your conversion rates. One of the key features of a landing page is that it keeps the user focused on the conversion, such as a download, from completion, download etc.
The average conversion rate of a landing page is about 2.35%. The top 25% convert at 5.31% and the top 10% — have the conversion rate of 11.45%.
Let’s have a look at the salient features of an effective landing page:
- It communicates in a simple, clear and unambiguous way.
- It grabs the attention of the visitors.
- It has call-to-action.
- It gives some to get some.
- It provides convincing information needed to make a decision.
- It looks great.
So we now understand what a landing page is all about, and how a landing page work to drive lead generation. Now let’s understand the some of the salient features of landing pages, and why you need them.
But what are the key components of a landing page that make it so useful to capture leads for the business? In this article, we are not going to discuss everything in great detail but at by the end of this article, you will have enough ideas for your landing page. That will help you to create your own compelling landing page.
1. Killer Headline
Having a killer headline is key. It grabs the interest of the audience. The headline is the first thing that a visitor notice. So it is very important that you focus on a headline. Here are the things you need to focus on:
- The headline should catchy so that it can grab the attention of the reader.
- Keep it short and simple and not more than 20 words.
- Include offer clearly and concisely.
- The headline should tell the user what the product or service is all about.
2. Persuasive Sub-headline / A supporting headline
We discussed keeping a killer headline that can grab the attention of the user. Then what is the use of keeping a sub-heading?
The answer is — if the headline grabs user’s attention, then the sub-headline makes a user stay on the page.
- In general, the persuasive sub-headline is positioned just after the main headline.
- Remember, I just told you that the sub-heading will keep user stay. So extend the main headline and tell a bit more about n the subheading by pushing it a little further.
This is a visual representation of your offer that helps visitors to better understand what your offer is all about or what it looks like.
Here are some key points you should remember while using an image:
- Use large and high-quality images.
- The image should be catchy and relevant to your niche or product. Especially when you have physical products.
- It is critical that you have the image of your products on the landing page.
- Place such an image that can grab the attention of the user. It will be a great idea to use your product image instead of picking product images from the internet.
If users don’t understand your product or service, you are going to lost them. So it is better that you explain about your product or service in the easiest way possible. As it is a very crucial part, it should be straightforward.
Must explain about the offer clearly, concisely and in a compelling way. You can create bullet points (unordered list) to break the large text into brief and concise points.
Explanation about your products and services in such a way that it should benefit the audience.
Keyword research is very important. You must use keywords in the headers, page title, headers, and body on your landing page to make your page search engine optimised.
It is the most common mistake many people do by keeping the fixed top navigation or sidebar navigation.
It is always a great practice not to keep the fixed navigation and sidebar. Here are some of the key benefits:
Fixed navigation and sidebar occupy the extra space. If you don’t use such navigation, you will have a little extra space to showcase your product or service.
If you keep a normal navigation by not keeping the fixed one, your landing page would be distractions free. It will cut friction, decrease a landing page’s bounce rate, and will make visitors stay on the page, understand your product better and conversion would be much higher.
7. Social Sharing
We all know that social sharing links have become a very crucial part that it can be found on almost every single website. Placing a social sharing link will enable your audience to easily share the landing page on their social profiles like Facebook, LinkedIn, and Twitter. It can extend the reach of your landing page to hundreds and thousands of other people.
8. Powerful Call to Action
The last place is the most important element of all — the call to action. It is the most critical part of any landing page. You must have done everything extremely well that anyone would rate you 10 out of ten. But if you don’t have a lead capture form, your conversion will certainly be zero.
So how to make your call to action more powerful:
Make it big: The bigger it is, the better it is.
Make it compelling: Use something exciting, and persuasive.
Button / Form: This is presented in the form of a Call-To-Action (CTA). It can be a click-through button, a lead generation form or a standalone button.
Use contrasting colours: Contrasting colours help to attract the eye and compel the click.
CTA Copy: A simple guiding principle for CTA is that the copy (text) on your button, should describe exactly what will happen when it’s clicked. e.g., “Get my free SEO eBook now”, “Start my 30-day free trial” etc.
Hope you will find this article useful in creating an effective landing page for your lead generation efforts. In case you I missed something, put them in the comment section below.