Digital Marketing: A Complete Guide

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Digital Marketing: A Complete Guide

In A simple term, Digital Marketing is nothing but the promotion of products or brands via one or more forms of electronic media. Digital Marketing is a rapidly growing industry and it is set to be the future of marketing. The way Digital Marketing is growing and becoming popular, we might soon see Digital Marketing replacing most forms of traditional marketing.

The digital methods of marketing are adaptable, flexible, faster and versatile as compared to traditional methods of marketing. Technologies have put businesses in the digital age. Here I have shared just about everything you need to become a Digital Marketer.

Digital Marketing

1. Search Engine Optimization

Search Engine Optimization (SEO) is a process of optimizing a website or page pages as per Search Engines that affects the visibility of any website or web page in search engine result pages (SERPs). This process of getting traffic is the “best”, “free”, “organic”, “editorial”, or “natural”.
All primary search engines like Google, Yahoo, and Bing have search results, where web pages and other contents like images; videos and maps are ranked and listed as per the relevancy of the content. The most relevant content that matches the user’s query in the search engine ranked and displayed on the Search Engine Result Pages (SERPs) in a blink of an eye.

Resources: Search Engine Optimization

2. Search Engine Marketing

Search Engine Marketing (SEM) is a form of internet marketing. This form of digital marketing that involves the website promotion by increasing their visibility in the search engine result pages (SERPs) through both paid and unpaid efforts.

Search Engine Marketing encompasses:

WP Engine hosting

SEO: Driving traffic through unpaid or free listings
SEM: Buying traffic using paid search

Resources: Search Engine Marketing

3. Social Media Optimization

Social Media Optimization (SMO) is the use of various social media channels for different purposes to generate brand awareness of any brand or product. Social Media Optimization (SMO) is used to spread awareness about events that are to be organized. It includes Social networking websites like Facebook, Twitter, and Google+. For social bookmarking sites like Reddit, Delicious, and StumbleUpon. RSS feeds is also key when it comes to Social Media Optimization (SMO).

Resources: Social Media Optimization

4. Social Media Marketing

Social Media Marketing (SMM) is a form of internet marketing that involves the website promotion and building traffic to the website by increasing their visibility and engagement on social media through both paid and unpaid efforts.

Resources: Social Media Marketing

5. Email Marketing

Email Marketing is a process of direct marketing in which the email related to the product or services, sent to a group of people to generate leads or drive sales.
To be more precise, email addresses of existing customer or prospecting customers are collected through a well-planned funnel and emails, offers, latest product information or newsletters sent to a potential or current customer.

Resources: Email Marketing

6. Mobile Marketing

Mobile Marketing is a method of promotion, designed for smartphones (Mobile and Tablet devices). Usually, it is a component of the multi-channel campaign. The best part of Mobile Marketing is that the customers receive the time and location sensitive personalized information.

7. Pay per Click (PPC) Advertising

Pay per Click (PPC) is a search engine advertising technique, a paid method, used to generate clicks to the website. You must have seen those sponsored ads that are there at the top of Google’s search result pages, marked with a green border with Ad label. Earlier you might have noticed those ads marked with yellow Ad label.

Resources: Pay Per Click (PPC)

8. Google AdWords

Google AdWords is a Pay per Click (PPC) is an auction-based advertising service by Google. Google AdWords is for those businesses who want to display ads on Google Search or Display network. These Google AdWords campaigns are highly focused on keywords.

Resources: Google AdWords

9. Business Lead Generation

Business Lead Generation is a process marketer use to stimulate and capture buyer’s interest in specific product or service. The collected data, used for sales purpose.

Resources: Business Lead Generation

10. Online Display Advertising

Display Advertising is a method of online advertising, which is broad and includes banner ads, skyscraper, and rich media ads etc. Text-based ads rely on text to convey the message to the people while display advertising conveys the message using certain elements like images, audios, and videos.

11. Google Analytics

Google Analytics is a both free and premium analytics service, provided by Google. It tracks and generates a report for your website.

Resources: Google Analytics

12. Content Marketing

Content Marketing is a technical process of creating the valuable content while keeping the audience in mind to attract them and engage them– and, ultimately, to drive profitable customer action.

Resources: Content Marketing

13. Affiliate Marketing

Affiliate Marketing is a technique of promoting other people’s company, products or services to earn the commission. You find a product you like, promote it on the web with others and earn a certain percentage of profit for each sale you do.

Resources: Affiliate Marketing

14. Online Reputation Management (ORM)

Online Reputation Management is a technique, used to improve or restore the reputation of the brand. There are different techniques and Steps involved in Online Reputation Management (ORM).

In one of the technique, the negative material found on the internet eliminated to restore the reputation of the brand.

Alternatively, defeating the negative material with more positive material to improve the credibility and customer trust.

Resources: Online Reputation Management (ORM)

15. Making Money Online

There are hundreds and thousands of options to make money online. In this section, I will share the resources, which are legitimate and ethical such as Google AdSense, ShareASale, ClickBank, Affiliate Marketing, and Freelancing etc.

Resources: Make Money Online

16. Google AdSense

Google AdSense is a revenue sharing, advertising program by Google, designed for publishers to display ads, targeted text ads, video and image advertisements on the website. The publisher earns money when visitors view or click the ads.

Resources: Google AdSense

17. Blogging

Blogging is nothing but a website that maintains ongoing chronicle information. It is abbreviated form of “Weblog”.

Resources: Blogging

Hope you will find this complete Digital Marketing guide useful. In case I missed something, you are open to putting your views in the comment section below.

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