In a simple term, Digital Marketing is the promotion of products or brands via one or more forms of electronic media. Digital Marketing is a rapidly growing force and it is set to be the future of marketing. It seems that Digital Marketing will soon replace traditional forms altogether.
The digital methods of marketing are faster, versatile, practical and streamlined as compared to traditional ones. Technologies have put businesses in the digital age. Here I have discussed some of the most important forms of Digital Marketing:
1. Search Engine Optimisation
Search Engine Optimization (SEO) is a process that affects the visibility of a website or web page in search engine result pages (SERPs). This process of getting traffic is “free”, “organic”, “editorial”, or “natural”.
All primary search engine like Google, Yahoo, and Bing have primary search results, where web pages and other contents like images, videos are listed and ranked based on what search engine considers most relevant to users.
Here are some of the great resources that will help you improve search engine optimisation of your website or blog and get your web pages listed in search engine result pages.
- 10 ways to improve Search Engine Optimization
- Top 10 SEO Tactics You Need to Know
- 7 Smart SEO Tactics to Get Search Engine Traffic
- Top High PR 500+ Do-follow Forum Posting Site List 2016
- Top High PR 250+ Dofollow Blog Commenting Site List 2016
- 5 Best Free Online Backlink Checker Tools
- How to Get High Quality Backlinks
- 100 Ways to Get 1 Million Website Traffic
2. Search Engine Marketing
Search Engine Marketing (SEM) is an another form of internet marketing. This form of digital marketing involves the website promotion by increasing their visibility in the search engine result pages (SERPs) through both paid and unpaid efforts.
Search Engine Marketing encompasses:
SEO: Driving traffic through unpaid or free listings
SEM: Buying traffic using paid search
Here are some of the great Search Engine Marketing resources:
3. Social Media Optimization
Social Media Optimization (SMO) is the use of various social media for different purposes to generate brand awareness of any brand or product. It is also used to spread awareness about events that is to be organised. It includes Social networking websites like Facebook, Twitter, Google+. For social bookmarking sites like Reddit, Delicious and StumbleUpon. RSS feeds is also key when it comes to Social Media Optimization (SMO).
4. Social Media Marketing
Social Media Marketing (SMM) is a form of internet marketing that involves the promotion of websites and driving traffic to the website by increasing their visibility on social media through both paid and unpaid efforts.
5. Email Marketing
Email Marketing is a process of direct marketing in which commercial message is sent to a group of people using email. To be more precise, every email sent to a potential or current customer.
6. Mobile Marketing
Mobile Marketing is a promotional activity designed for mobile devices such as smartphones. Usually, it is a component of the multi-channel campaign. Mobile Marketing also provides customers with time and location sensitive personalised information.
7. Pay Per Click (PPC) Advertising
Pay Per Click (PPC) is a search engine advertising technique used to generate clicks to the website. You know those sponsored ads you often see at the top of Google’s search result pages, marked with yellow Ad label.
8. Google AdWords
Google AdWords is a Pay Per Click (PPC) advertising service by Google for businesses wanting to display ads on Google Search and advertising network which is highly focused on keywords.
9. Business Lead Generation
Business Lead Generation is a process marketer use to stimulate and capture buyer’s interest in specific product or service. The data is collected and used for sales purpose.
10. Online Display Advertising
Display Advertising is a type of online advertising that comes in several forms and it includes banner ads, skyscraper, rich media ads etc. Unlike text-based ads, display advertising relies on elements like images, audio and video.
11. Google Analytics
Google Analytics is a both free and premium web analytics service that is provided by Google. It tracks and generates a report for your website.
12. Content Marketing
Content Marketing is a technique of creating valuable content and distributing it in such a way that it attracts the audience – and, ultimately, to drive profitable customer action.
13. Affiliate Marketing
Affiliate Marketing is a process of promoting company or products of a company to earn a commission. You find a product you like, promote it on the web with others and earn a certain percentage of profit for each sale that you make.
14. Online Reputation Management (ORM)
Online Reputation Management is a technique which is used to improve or restore the name or your brand’s good standing. It is done by countering, weakening, or eliminating the negative material found on the internet. Alternatively, we can say that defeating the negative material with more positive material to improve the credibility and customer trust.
15. Making Money Online
There are hundreds and thousands of option to make money online. In this section, I will provide you with those resources which are legitimate and ethical such as Google AdSense, ClickBank, Affiliate Marketing, and Freelancing etc.
16. Google AdSense
Google AdSense is an advertising program by Google and it is designed in such a way that publishers can place display ads, targeted text ads, videos and images advertisements on website pages and earn money when visitors view or click the ads.
Blogging is nothing but a website that maintains ongoing chronicle information. It is abbreviated form of “Weblog”. It is updated frequently with new information on a particular niche.
For any business to be successful, it has to be online and if it is online, businesses must have a blog integrated to their website for latest news, views, reviews, tips, tricks, ideas and freebies. In this section, you will find lots of key resources for you blog to be successful. Ultimately, lead you to generate future prospects for your business.
Hope you will find this complete Digital Marketing guide useful. In case I missed something, you are open to putting your views in the comment section below.