If you have large traffic on your website then CPM advertising is a great way of monetizing your website or blog and making money online. In this article, I am going to illustrate my personal favourite 10 CPM advertising networks. After reading this article, you will get a lot of ideas about CPM advertising networks. You can use those ideas to choose the best-suited CPM advertising network for your website or blog.
What Is CPM advertising?
CPM Advertising is referred to as a Cost Per Thousand Impression model. If you have a high traffic website, then it is a great way to earn money from your blog. CPM advertising pays the publisher according to the amount of impression received on the ads.
In a CPM model, no matter the audience click on ads on your website or not, you will still be getting paid. Every time an ad gets displayed counted as a single instance of the appearance of an ad on your website.
You may also want to read: How To Earn $100 Per Day With Google AdSense
Best CPM Advertising Networks
Media.net is one of the leading ad networks with a global presence and premium partnerships. They run the world’s #2 largest contextual ads program from Yahoo! Bing Network Contextual Ad network. Besides, they have the proven track record of helping long-tail publishers to increase their CPMs.
In order to get approval from them, businesses are required to have original content, which must be updated often, and intellectual property rights must not be violated in the process.
- You get a Personal Account Manager.
- Payment is sent after the payout has reached $100.
- Payment via Wire Transfer, PayPal.
- Customer support is good.
Needs the majority of the traffic from tier-1 countries.
Is it right for you?
If you’re an original publisher with frequent content updates and tier-1 traffic, jump right into the network.
You’ll likely to get around $1 to $1.5 CPM and car loan, health insurance, mortgage, and credit loan niches are proven to perform better.
Amazon CPM Ads
Amazon coming up with various monetization options for publishers. The first process is to go to the Amazon Associates Program website and sign up using your e-mail id. Once you are done creating an account, you will be asked to enter profile and tax information.
Amazon associates program now has a CPM monetization option for publishers. But the CPM model is only for selected amazon affiliates.
If you are already an Amazon associates, then you can log in into you Amazon associate panel and whether you are qualified for it or not.
Currently, it supports 728×90, 160×600, 300×250, and 300×600 ad sizes.
There are various payment options available. You can get paid as Amazon.com Gift Certificate or direct deposit. If you are looking to be paid by check, you would need at least $100. A $15 processing fee will also be deducted from every cheque sent to you. There is no processing fee Amazon gift certificate or direct deposit.
Propeller Ads is a UK-based ad network that promises the highest CPM possible. It also promises 100% of your international traffic. Website traffic from countries like the U.S., Canada, U.K., and Australia generates the maximum CPM.
Propeller Ads offers you a wide range of ad products for your website or blog. And that is where it outsmarts other ad networks — including Google AdSense. No matter what kind of website or blog you own — an ad product will always be there for you.
It has ad products for all screen types which is most amazing.
Propeller Ads offer various types of ad product. Here is the list of key Ad types:
- OnClick PopUnder Ads
- Mobile Ads
- Classic Banner Ads
- Layer Ads
- Slider Ads
- Direct Ads
- Video Ads
They offer an 80:20 ratios and you have multiple payment options that make it an ideal choice for webmasters.
The minimum payout is $100.
Conversant was founded in 1998as a ValueClick media. It is one of the largest display ad networks, rivalling Google AdSense and Media.net. It is a holding company for CJ Affiliate (formerly known as Commission Junction).
CPM, PPC / CPC
- Banner [468×60]
- Half Page [300×600]
- Leaderboard [728×90]
- Skyscraper [120×600]
- Skyscraper (W) [160×600]
- Rectangle (M) [300×250]
- Rectangle [180×150]
The minimum payout is $25 that can be received via Cheque or PayPal.
Exponential (Formerly Tribal Fusion)
It is one of the largest ad networks on the internet. It offers three ways of monetization:
- CPM – Cost per thousand impressions
- CPC – Cost per click
- CPA – Cost per acquisition
It is a CPM based network that is used to create brand awareness for their respective brands. And that is why this network is mostly used by reputed brands.
Exponential is a managed ad network, that means, you don’t have to worry about your ads. You just need to send your js tags to your manager and everything will be handled by the manager and ad server.
The minimum payout is $50 and the payment method is cheque. The payment frequency is NET 45.
CPXInteractive is a growing ad network on the internet. It is a New York-based company founded in 2000. In 2014, CPXInteractive has listed on Forbes’ list of U.S. most promising company.
It only accepts publishers with 30,000 or more unique visitors per month.
It offers leaderboard, skyscraper, rectangle, cube, video cube, pop-up, pop-under, and video pop-up ad types.
The minimum payout is $100. That you can receive either by PayPal or by cheque. Their payment frequency is Net 45 days.
Advertising.com is a display advertising branch of AOL. Undoubtedly, it is one of the top ad networks available for advertisers and publishers.
If you want to display ads on your website as a publisher to ad revenue from the ads, then you require having huge traffic on your website. It required a minimum 5,00,000 monthly impressions.
It supports various ad sizes:
- 768×90 tablet
- 1024×90 tablet
- 1024×768 tablet interstitial
- 768×1024 tablet interstitial
- 320×50 mobile
- 468×60 full banner
- 120×240 vertical banner
- 300×250 medium rectangle
- 125×125 square button
- 180×150 rectangle
- 728×90 leaderboard
- 160×600 wide skyscraper
- 234×60 half banner
- 320×480 mobile interstitial
- 120×90 button 1
- 120×60 button 2
- 300×50 mobile
Things to note:
- It offers CPA, CPC, CPM ad models.
- Google AdSense compatible.
- Unfortunately, no WordPress plugin is available.
- No personal account manager.
Payment Methods: Check, Direct Deposit, PayPal.
Payment Terms: Net 30.
Minimum Payout Threshold: $25.
Infolink is one of the top advertising network available for those, who may not use Google AdSense.
Unlike other advertising networks, Infolinks does not ask you to allocate space for the advertisement. Infolinks converts some keywords in your article into a link and when the visitor hover over the link, the advertisement is displayed and you make money.
It is a CPC and CPM-based advertising network. Publishers have complete control over the ads that are to be displayed on the website. Listed below are the type of ads:
- In-tag Ads
- In-frame Ads
- In-fold Ads
The minimum payment threshold is $50 and it is done via Paypal, Payoneer and Wire transfer. The payment term is Net 45 days.
Revenue Hits is a performance-based advertising network. It is suitable for those who are looking to generate good income online from their website. It’s CPA based advertising network pays you around $30 in eCPM.
If you have applied for the AdSense and Media.net ads then you must be knowing how hard it is to get the approval.
But with Revenue Hits, it is not that hard.
Because Revenue Hits does not have any minimum requirement. Any website can register and start making money from the first day itself.
Its ad format includes Banner ads, pop-under ads, slider ads, shadow box ads, top banner ads, 158×21 banner ads, and footer ads.
- Higher CPMs for tier-1 traffic.
- Uses both CPC and CPA model.
- Net30 payout cycle.
- Self-serving platform.
- Optimization system to find the best paying ads.
- Lack of information on
- No information on the demands.
Is it right for you?
They’re CPM rates for high for selective formats like Pop-under. So, if you want to try them, you can go ahead. But, do consider the influence of user experience while testing the network.
Over $1.5 in US, UK, Germany, and Canada. Traffic from the rest of the world can get you around $0.5.
The minimum payout is $50 and it is done via PayPal, Payoneer or Wire Transfer.
Criteo was founded in 2005 by Jean-Baptiste, Frank le Quay, and Romain Niccoli. Criteo is a CPM based ad network and it uses AdSense as a fallback to increase overall revenue.
It has quickly gained so much attention and has become the top earning source for website owners.
Over 740 billion ads were served in 2014 and have 7800+ advertisers all over the world. Which is quite impressive.
Minimum payout: $150
Payment frequency: Net 30
Payment method: Cheque, Bank Transfer
Adbuff is a well-performing CPM ad network which uses its real-time bidding (RTB) technology to increase CPMs. In fact, Adbuff is considered the best AdSense alternative. The platform allows the advertisers to bid in real-time for your inventory, thus improving your revenue.
- An extremely advanced Real-time dashboard, which provides real-time reports.
- Personal account manager for every publisher.
- Sign-up bonus and higher CPMs.
- As they accept publishers with original content and tier-1 traffic, ads are expected to be relevant and verified.
- 2000 unique visitors per day
- NET45 payment; not monthly as others.
Is it right for you?
If you’re looking for a premium ad network which can pay you higher CPMs, then Adbuff is the right one for you.
$0.50 to $3 for tier 1 traffic and most probably, it’ll be around $0.30 to $0.40.
With BuySellAds, you can generate revenue, as soon as you are ready to run ads. There are no minimum requirements and conditions to partner with the ad network. They enable advertisers to buy impressions on your website using their platform. For instance, a healthcare company can select any health-oriented websites and choose to pay based on impressions. If it isn’t available, they can switch or wait until the current campaign is finished.
- Relevant, quality, and targeted ads.
- In the case of PayPal, the minimum payment threshold is just $20
- You can get the payment within 2-3 working days of making the request. No delay.
- Prices are non-negotiable
- They take 25% of your revenue, which a bit higher the market standard (20%).
Is it right for you?
If you’re working with a new blog, then BuySellAds might be right for you.
CPM varies from $0.25 to $2.25 and usually stays around $0.75.
Revcontent is a content recommendation network, which was established in 2013. Revcontent takes in websites which are of high quality, and get a minimum of 50,000 visitors in a month. They offer a set of ad widgets (native, non-native, custom API) for publishers to place along the content.
- Great support team.
- Provides premium CPM rates for all nations.
- Can monetize your mobile sites too.
- Quality content recommendations.
- Extremely precise, real-time reporting dashboard.
- The minimum payment threshold is a mere $50.
- High minimum traffic requirement
- It is extremely hard to join, as many applications are rejected because of the quality issues.
Is it right for you?
It’s one of the best alternatives to AdSense. If you are getting approved, then you should try it.
The average CPM of Revcontent network is $0.44, but it can go up to $3.
Adcash, an ad network known for monetizing gaming vertical claim to fill your inventories 100% of the time. They offer dynamic CPM optimization to ensure better monetization and user experience. However, you can opt-in for the manual process too.
- Easy approval.
- There is no minimum traffic requirement in order to get approval.
- Supports diverse languages.
- Personal Account Manager.
- Contact Support is good, and easy to get in touch with.
- Let’s you to control your ads manually
- Numerous payment systems are available.
The minimum payment threshold is $100.
CPM rates of Adcash is highly volatile going from $5 to over $10.
Adblade is popular among the publishers for its content-style ads, which receive higher clicks from sponsored content. Besides, they offer display ads and sponsored ad formats along with DMP. They prefer quality publishers with a minimum of 500,000 monthly pageviews.
- The AdBlade ads can be run together with Adsense.
- Unique Ad formats.
- Quality ads.
- Low acceptance rate.
- The minimum payment threshold is $100.
CPM is $2 on average and it will increase if you have the tier 1 traffic and tech-related content.
RhythmOne (Formerly RadiumOne)
RhythmOne is a public advertising company founded in 2004. It went by a few names (Blinkx and RadiumOne) and now resides among the leading CPM ad networks around the globe. It offers a variety of ad formats for publishers including video ads, and rich media ads. Besides, it has the demands to fill your mobile impressions too.
- Availability of demands and Ad formats.
- Higher CPM rates
- Timely payment through PayPal, Wire, or ACH.
- RTB-based buying and selling.
- Minimum amount to cashout is $100.
- Net60 payment cycle.
- Require 5000 unique visitors per month to join the network
RhythmOne has the technology to track users across the devices and hence, can deliver relevant ads to your users and it maintains its quality. If your audience is targeted to a niche, you can give it a try for sure.
The average CPM for US traffic is over $1 and usually plummet by up to 50% for other countries.
HilltopAds reportedly delivers 12 billion monthly impressions to its network and a go-to choice for long tail and mid-market publishers. It provides an internal ad server and a clean interface to get you started on monetization. In addition, you can utilize their real-time optimization system to increase eCPM.
- Internal Ad Server and Real-time Optimization
- Net7 payout via PayPal, Wire, ePayments, Bitcoin.
- 24*7 support.
- Relatively new to digital advertising space.
For tier 1 traffic, CPM ranges from $3 to $5 while tier 2 and 3 traffic can you below $1.
UberCPM is one of the fastest growing ad networks, which is best for small as well as medium-sized publishers. The ad network has a faster approval system and gives 80% of the revenue to the publishers. Noticeably, there is no minimum traffic requirement for you to pair with UberCPM. This, in turn, makes it harder to get quality ads and premium rates for your impressions.
- No minimum traffic requirements.
- Monthly payout via PayPal.
- Real-Time Statistics and Reports.
- The ads are irrelevant.
- CPMs are comparatively lower.
- Slower ad loads.
Is it the right one for you?
If you’re running a website with lesser traffic, then you can try it out. However, as we mentioned before CPMs are unreliable. So, test the CPMs often.
CPM rates of UberCPM network tends to be low for tier 2 and tier 3 traffic. For the US, the average CPM is $0.5.