Every Business wants to grow and build a strong client base. Advertising and promoting a business is the key to achieving the desired growth. Businesses have two different choices to advertise and promote their products and services. Advertising methods include Traditional Marketing and Digital Marketing. Every company has started to focus on Digital Marketing as its methods help reach more qualified people in a very short time. Although Digital Marketing is growing at a rapid pace, some of the traditional methods are still very famous and useful.
In this article, I would be discussing Traditional Marketing, Digital Marketing and the Advantages of Digital Marketing over Traditional Marketing.
Traditional Marketing is a broad category that incorporates many forms of advertising. It is the most recognisable form of advertising. Traditional Marketing generally involves advertising through newspaper, magazines, banners, posters, pamphlets, radio and Television (TV).
The promotions of products or brand via one or more forms of electronics media like Internet, Social Media, Mobile Phones, and Electronic Billboards. Digital Marketing is measurable, targeted and interactive. Using Digital Marketing businesses can reach to their potential customers by converting the leads they get through promotions. Businesses must be good at Digital Marketing in today’s online world so that they can get more eyes on their product and services.
Also read: Digital Marketing VS Traditional Marketing
10 Advantages of Digital Marketing over Traditional Marketing.
Here is how I see the Advantages Of Digital Marketing Over Traditional Marketing:
1. Greater Exposure
You have full control over your campaign. You can limit the exposure of your campaign to some particular location or you have the option to promote it all around the world from one marketing campaign, the expense to do this utilising conventional strategy would be impressive. Once you have optimised your search content in your website with relevant keywords, you should see a long-term return on your investment.
2. Equal Opportunity for all
When we talk about advantages of Digital Marketing, then using Digital Marketing any business can compete with any competitor regardless of the size of the company. It does not matter if the company is a big brand or just a start up one. When it comes to Traditional Marketing, a smaller retailer would struggle to match its competitor.
3. Reduced cost
Even smaller businesses can develop its online marketing strategy for a very little cost. Business can replace costly advertising channels like Yellow Pages, Print Media Ads, Television (TV), Radio and Magazine.
4. Simple to measure
Unlike traditional methods, you can see in real time result. You can easily determine what is working for your business and what is not. Tools like Google Analytics and Webmaster Tools give you full flexibility to analyse the traffic in real time. Moreover, you have Google AdWords where you have total control to manage your campaign. It lets you manage every campaign and every keyword. You have full control to quickly make the improvements need to be done.
5. Refinement of your strategy
If you want to modify your television or radio campaign, it would take a couple of days or even a week to modify. With digital marketing, you have the ability to track and refine the results in real time. If you find any campaign is under-performing you can adjust it accordingly.
6. Real-time results
You don’t have to wait weeks for the result. Once you are done with the Digital Marketing strategy just deploy it and do not forget to measure it. Kick out things which don’t work for you and introduce some new methods. Eventually, you will see the result. The numbers of visitors to your site and its subscribers would increase at a better pace. At the peak time, just a click of a button can generate lots of leads for you.
7. Generates Higher Revenues
Before making a purchase, consumers normally evaluate at least 6 touch points. These different touch points are referred to as Multi-channel Marketing. These touch points could be Google Search, Email, Blog, Social Networks, Consumer review, Direct Mail etc. According to a study if a customer receives 6 different touch points from your brand are likely to finalise the deal 4 times more than the other type of customer. At the same time, you can connect with more clients in a short period of time. Eventually, it generates higher revenues compared to those who are doing traditional marketing.
8. Viral Content
Content Marketing is a powerful and a purposeful way to create a viral content. It is not only about creating viral content or featuring any individual or brand but it is more about how to enhance the value of your audience. Once you enhance the value of your audience, a single Digital Marketing campaign can bring a long-term business for you.
9. Not Intrusive
Most of the People do not like receiving promotional calls, text messages, sales mailshots etc. at inconvenient times on stuff that they have little interest in. But online, people have the choice to opt in or opt out communication. People have total control over communication and generally, they are very relevant because the user was directly targeted or was searching for that particular thing. According to Pew Research Center, 81% of the web user don’t mind online advertisements.
10. Greater Audience engagement
With digital marketing, you can encourage your audience, clients and followers to take action. You can place a call to action in your mail, newsletter and ask them to visit your website, read about your products and services, news, reviews and offers.
I hope this article would make you understand advantages Of Digital Marketing over Traditional Marketing. I would like to hear your views in the comment section below. If you enjoyed reading this article, consider sharing it on Facebook, Twitter and Google Plus. Also, subscribe to our weekly newsletter to get our weekly updates and offers directly in your inbox.