Are you wondering those top 10 Advanced SEO Techniques and Strategies for 2018 to get you better ranking in Search Engine Result Pages (SERPs)?
Well those advanced SEO techniques and strategies might not be new to some of you? Still this article contain a lot of new ideas that would help you to make your website a better place on the webs for sure.
So here are those Advanced SEO techniques that will help you remarkably to improve the SEO and Search Engine visibility of your website to bring high quality traffic to your website.
Table of Contents
- 10 Advanced SEO Techniques and Strategies
- 1. Content
- 2. Structure
- 3. Links
- 4. Domain age
- 5. Outbound links
- 6. Content updates
- 7. Social signals
- 8. Click-through rates (CTRs)
- 9. Returning visitors
- 10. Dwell time
10 Advanced SEO Techniques and Strategies
The volume, quantity and relevancy of your content leaves a major impact on how your website or blog is going to rank in Google Search Engine.
Google algorithm consider which pages show up for which query and gets you more clicks on your website in search engine result pages.
If you write more quality content, it builds on-site relevance and authority for the targeted keywords and phrases to get you higher ranking in Google Search.
How do I write a quality content?
Here’s the resources you would love to read:
How do I get ideas for content writing?
Your website’s overall structure is very important to get your website ranked. So make a list of everything you offer and categories them logical hierarchy for better crawling and SEO.
Internal linking also determines how your website is structured. Here are the three main benefits of having internal links:
- They allow users to easily navigate your website.
- They build information hierarchy for your website.
- They spread link juice around websites.
Here I have found an awesome article on Kissmetrics that can immensely help you to write a better structure for your website:
The quantity and the quality of inbound links is the biggest factor in getting ranked in Search Engine Result Pages (SERPs). More the inbound links pointing to your website are the more you have the site’s authority. Which results in how your website is ranked for the searched query in Search Engine.
We discussed about having more inbound links to your website means more site’s authority and traffic. That’s true! But always remember, you need to maintain the quality of inbound links as well. If your website is having inbound links from black hat sources then be prepared to get kicked by Google from Google Search Engine results.
Here I have thousands of trustable resources for you:
- Top High PR 250+ Do-follow Blog Commenting Sites List 2017
- How RSS feed Work? A Complete Guide
- 50 Most Popular Social Bookmarking Sites
- Top High PR 500+ Do-follow Forum Posting Sites List 2017
- 5 Tips for Getting High Quality Backlinks
- High Quality Link Building Strategies For SEO
- 50 Ultimate Online Local Business Directories 2018
4. Domain age
Google has widely accepted that domain age is one of the factors that impacts any websites search ranking in Google. People do not like to visit websites with low quality content and those domain quickly die out, but the domains with quality content keep going for years. The simple reason they last long because such websites look appealing and people like reading those website’s content.
Obviously, domain age isn’t a factor that you can control directly. There are no such tweaks to help you to tell Google that the domain is old. But at least you can give signals to Google that your website is here to last long.
How Google get the signal that your website is going to last long?
There are four things you need to work on and they are your website’s content, and structure that we discussed earlier. The third and the fourth factor is Social Signals and Dwell Time that I will cover later in this article.
We all know that outbound links plays a vital role in influence your ranking in search engines. But I bet, you never ever have thought that Google looks at your article to see what sources you point to in your blog posts to verify its credibility.
If you point to a website with more authority, it will make your article even more credible than if you link to a website with low authority.
6. Content updates
Google’s caffeine update was released in 2010 and ever since then Google has started to prioritize new content over old content. So if you edit your old blog post and add new content and data with new publicizing date there is every possibility that your content will rise in search engine result pages due to its freshness.
What are the other benefits of updating your website’s content?
- Google likes Frequent Updates
- Fresh content increases the Authority of your website
- It shows that your website is active
- It is great for SEO
- Keep your audience stay informed and updated
7. Social signals
“Social Signals” is a topic of debate amongst in SEO World. Studies suggest that Social Signals like posts, shares, and likes etc. influence the ranking of your website in search engines. Although, these factors are secondary to inbound links but plays a vital role in determining the ranking of your website.
If you ask me, I would say Google+ is the most important social channels amongst all that influence your ranking in Google search.
Join some good community related to your topic and share your content with the people in those community to get higher rank in Google search.
Some other useful benefits of Social Signals include:
- Boosts domain authority
- Increases page’s rankings
- Boosts links that go to the website
How can I improve Social Signals for my website?
There are two elements to improve Social Signals of your website. Here are they:
Onsite elements include:
- Social Sharing Buttons (like, recommend, tweet, etc.)
- Social Connection Buttons (Like our Facebook page, Follow us on Twitter, Follow our company page on LinkedIn, etc.)
- Your blog
Offsite elements include:
- Facebook page
- Twitter account
- Google+ Brand Page
- LinkedIn company page
- Pinterest account
- YouTube Channel
- Guest blog posting
- Other social media platforms and social bookmarking websites.
8. Click-through rates (CTRs)
Click-through rates (CTRs) is an extremely complicated variable for search engine optimization (SEO). Since we all know that Click-through rate affects the ranking of your website in search engines, and your website’s ranking might also affect the Click-through rate (CTRs).
A review by Larry Kim at Moz suggests that having a higher than expected click-through rate (CTR) can boost any website’s search engine ranking and lower than the expected Click-through Rate (CTR) can lower the ranking of any website in search engines.
9. Returning visitors
Google keep an eye on your website traffic. New visitors are good thing to expand your reach and traffic. But those visitors repeatedly like to visit your and crawl through website then it gives a signal to the Google that your website offer quality and useful content. This enables you’re your website to rank higher in Google Search.
10. Dwell time
Finally, “Dwell time”, the smallest factor that decides the ranking of your website in Search Engine Result Pages (SERPs).
Dwell Time: The Dwell time is nothing but the amount of time a visitor spends on your web page or article.
If a visitor clicks any of your link for a search query any visit your website and spend 10 minutes on your website before leaving then Dwell time is higher than those who leave the website by just spending time less than 10 minutes.
There are still hundred or even thousands of other factors that affect your website’s ranking in search engines. But these 10 factors are the most important ones that can be used to get higher rankings in Search Engine Result Pages (SERPs).
I hope you would have enjoyed reading these 10 Advanced SEO Techniques and Strategies. If you know other factors that affect ranking of the website in Search Engines, share with us by putting them in the comment section below.